News
Be in The Know
- Pics or it didn’t happen? X wipes out pictures and links tweeted before 2014.
- This is how Meta’s news ban in Canada is affecting comms during the wildfires.
- WhatsApp will finally let you send images in HD.
- California is testing out digital IDs on iPhone.
Tactics
19 Tips to Optimize for Search Intent
Search intent is the reason behind a user’s query. Here’s how to improve your content to match what users are searching for:
- Identify search intent: is it transactional, navigational, or informational?
- Think like your intended audience. What would they want to see?
- Review the SERPs for similarities in top-performing pages.
- Analyze your current bounce rate, CTR, and time on page.
- Consider mixed intent. Broad keywords with high search volume have various intents.
- Examine ambiguous intent.
- Use AI prompts to generate a list of likely search intents.
- Update title tags and meta descriptions to match intent.
- Use keyword clusters.
- Check the SERP features. Is there a People Also Ask box?
- Use the SERP features to your advantage.
- Use the right format.
- Include supporting entities.
- Leverage E-E-A-T (experience, expertise, authoritativeness, and trust).
- Align your copy with search intent.
- Get human feedback.
- Consider AI feedback.
- Make sure your CTAs align with intent.
- Keep optimizing!
Check out Search Engine Land for a closer look at these tips.
Poll
Q for You
Tools
Simple Analytics
If you’ve had it with GA4, check out Simple Analytics. You guessed it: the UI is simple, the dashboard is intuitive, and privacy is the priority. Your data is encrypted, no personal user data is stored, and you can import, download, and delete your data at any time.
Watch
Go J.K.
Iconic Farmers Insurance spokesprofessor JK. Simmons invites you to click the skip button on this ad. But stick around if you want to see him skip some rope.
