News
Be in The Know
- YouTube will retire its Stories feature.
- TikTok’s in-app AI chatbot is named Tako.
- Here’s what search advertisers think of Google’s generative search experience.
- The new Liquid Death campaign featuring Whitney Cummings is horrifying.
Tactics
2 New Google Campaign Types for Video
Google announced two new, video-first campaign types for advertisers looking for more views or more demand:
- Video View Campaigns. In a study, this campaign maximized views, gaining advertisers 40% more views on average than in-stream skippable CPV campaigns.This campaign type combines a variety of formats—including skippable in-stream ads, in-feed ads, and Shorts ads—to get the most mileage out of your budget.
- Demand Gen campaigns. This campaign type will leverage AI to drive consumer action across YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail placements. The calls-to-action send traffic to the site instead of leveraging lead form assets, and conversions can be tracked. Advertisers will be able to create Lookalike segments based on “seed lists” that can consist of first-party data and YouTube users. These segments can be set to 2.5%, 5%, or 10% reach, and creative can be tailored to the specific Lookalike segments.
Take a closer look at Search Engine Land.
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Watch
Get Into It
LinkedIn’s new global campaign “Find Your In” appeals to the child within, who still dreams of being a veterinarian/astronaut/basketball player/ballerina. It’s not about where you are now, says the brand. It’s about who you know and how we can grow together.
