🏆 LinkedIn announces new Ads Agency Certification.

🤖 Meta is reportedly working on launching an AI agent for users.

💬 Opinion: Marketers can no longer afford to laugh at Reddit.

🥩 How meat-snack marketers are meeting the moment.

🎲 Uno and Vrbo are collaborating on the ultimate game night getaway.

Tracking ChatGPT traffic is a new discipline that blends SEO, attribution modeling, and brand monitoring.

Unlike traditional search, where clicks and rankings are visible, AI platforms operate in a semi-opaque layer. That means that we have to reconstruct visibility indirectly using multiple signals rather than relying on a single dashboard.

A brand might be recommended inside ChatGPT, considered by the user, and only visited later via direct or branded search. If you’re only measuring last-click attribution, you’re missing most of the impact.

Here’s a practical, step-by-step way to track and act on ChatGPT traffic:

1. Segment AI traffic in analytics. In tools like GA4, create custom channel groupings or filters to isolate known AI referrers. Expect gaps… this is directional, not perfect.
2. Monitor “direct” traffic spikes. Look for unexplained increases in direct visits or branded search. These often correlate with AI exposure, especially after publishing high-value content.
3. Track brand mentions in AI outputs. Use platforms like Semrush to monitor where your domain appears in AI-driven results and how frequently you’re cited versus competitors.
4. Benchmark competitors’ AI visibility. Identify which competitors are being recommended in ChatGPT responses. Analyze their content structure, authority signals, and topic coverage to understand why.
5. Optimize for citation, not just ranking. Structure content with clear answers, credible sourcing, and strong topical authority so it’s more likely to be referenced by AI systems.
6. Correlate content launches with traffic changes. After publishing, track whether certain pages drive lifts in branded queries, direct visits, or assisted conversions.
7. Build feedback loops. Regularly prompt AI tools with your target queries and evaluate how your brand appears. Treat this like a new kind of SERP testing.

Dig into the full guide at Semrush.

VWO is an experimentation platform where you can create multiple variations of a webpage, app feature, or user journey and A/B test which version performs best against conversions or revenue.

It integrates heatmaps, session recordings, and funnel analysis to illuminate more of the why behind users behave the way they do. You can use a visual editor to launch tests without code, too.

Catch up on Season 2 of The Daily Carnage Show:

• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

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The Huggies Mother’s Day campaign, “Natural Born Fighters,” tells the story of NFL star Derick Hall, born at just 23 weeks and given only a 1% chance of survival.

Albert Einstein and Isaac Newton were both born prematurely, too. And so Huggies makes the case that NICU babies are future overachievers, not medical risks.

Also, Huggies will be donating to the Derick Hall One Percent Foundation for social shares.

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.6 Discussion: “Which major social platform updates from this spring are you most excited (or skeptical) about? Which of these features are you likely to test?”
• B2B lead gen and data enrichment tools: “Our team has just had an abysmal experience with Seamless.ai and we’re interested in exploring competitor. Do you have a tool you’d recommend?”
• Using LinkedIn’s Post Inspector to Reset Cached Meta Data and Images: “LinkedIn will sometimes stubbornly associate an out of date featured image with a URL from your website. Here’s a super simple fix.”

Dixie, 1970