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Getting all your social media accounts aligned with your goals isn’t always a simple process. Social media marketing often isn’t as cut and dry as PPC when measuring results.

With all the time an effective social campaign takes, it’s helpful to take a step back and analyze all the moving parts. AdEspresso can assist in this endeavor with their guide on how to conduct a multi-platform social media audit in 5 easy steps.

Step 1. Review Your Business Goals. Measuring success is easier if you have goals you can measure against. What were your goals six months ago? Did you achieve them? Write down new goals with concrete KPIs so you can evaluate your progress six months from now.

Step 2. Find All Your Business Accounts. Don’t give off an unorganized impression. Hunt down any account you currently use, have used, or even think you’ve used. Deactivate any duplicates you may have created as well as accounts you no longer use. 

Step 3. Assess Your Existing Accounts for Consistency. Your brand should feel connected across channels. Ensure your profile pictures are the same so people can easily find you on different platforms. Your voice may be more professional on LinkedIn than on Instagram, but don’t deviate from your brand.

Step 4. Collect Your Data. Download reports from your native analytics accounts or third party management accounts. The more granular you can get, the better. Get it all out where you can easily see it.

Step 5. Analyze the Data. Measure your KPIs and performance against your goals. Determine which post types were met with the most engagement and assess the qualities of the engagement driven. Make note of content people shared, since this will help expand your reach moving forward.

There’s more in here, so don’t miss the bonus steps we couldn’t cover.

Need a starting place for your social media audit? Dive into Instagram with a free account checkup from Union Metrics. They’ve taken some algorithms from their paid analytics tool so you can get started.

The Instagram account check-up will tell you what you should post more or less of, which tags lead to more engagement for you, and what time of day you should post for best results.

Hidden Brain Podcast episode You 2.0: Loss and Renewal

This podcast hosted by Shankar Vedantam tells stories about what drives people to do what they do. This episode focuses on Maya Shankar, who reinvented herself after an injury ended her career in music. Learn about triumphs and struggles, and the rewards of resilience.

The Internet has been put to the ultimate test lately. Suffice to say it has held up well. Many people continue clocking blazing fast Internet speeds, but some never had them to begin with.

Chorus is spreading the word about the future of fibre broadband in this ad marketed to Kiwis. Next time someone on your Zoom call is a bit pixelated, better hope it’s just the connection.