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The Daily Carnage

october 2, 2025

Workslop šŸ’©

It happens.

Do Ya Know?

Pizza Hut has a new logo.

What year did the brand add its iconic red roof to the logo?

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What We Learned

Monday: Whether you’re categorically against AI writing or hoping to conceal your own use of AI for writing… here are six dead giveaways someone used a robot.

  • šŸ’” According to our poll, 28% of marketers have augmented their writing style to avoid comparisons to AI.

Tuesday: ESPs track your email opens and clicks, but GA4 can take it further by showing how subscribers behave on your site post-click. It’s worth setting up to compare email performance side-by-side with organic, paid, and referral channels; customize events and reports for deeper insights; and measure long-term impact, not just immediate clicks. Here’s how to set up email tracking in GA4.

Wednesday: Optimizing for People Also Ask (PAA) results can help you capture long-tail traffic and increase visibility in SERPs. The PAA box shows related questions for a given search, providing additional opportunities to rank even if you’re not on Page 1 for the main keyword. Here’s how to optimize, rank, and track PAA results.

Thursday: Keywords still matter… just not in the way most people think. Big brands are bogged down by bureaucracy and ā€œworkslopā€ designed to game algorithms. Google’s AI updates, meanwhile, reward content that’s created by people with real experience. This means that scrappy teams who actually know their stuff can outrank giants. Here’s a quick-hit framework to compete (and win).

Carnage Connections #75

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Carnage Connections #75

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Did Ya Know?

Answer: 1974.

The first red-roofed logo is so classic that it was resurrected in 2019 and served as the inspiration for the 2025 refresh.

Read more

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