🗺️ The ChatGPT Atlas browser aims to turn the internet into a conversation.

🤖 Study: AI assistants provide answers full of errors.

📢 Google Ads’ new text guidelines feature begins rolling out.

🌯 Chipotle’s Boorito celebration turns 25.

👯‍♀️ Here’s an explainer for the “Group 7” trend on TikTok.

When you’re writing to a skeptical or highly experienced audience, your copy can’t rely on fluff or broad appeal. It’s gotta be precise.

Here’s how to sway them:

• Skip the preamble. Get right into the conversation your audience is already having.
• Speak their language. Use the tone, terms, and rhythm your readers use with one another.
• Disarm objections directly. Address the biggest “yeah, but…” before they can even think it.
• Trade adjectives for proof. Replace “amazing” with data, stories, or testimonials.
• Offer multiple reasons to act. Balance emotional appeal with logical benefits.
• Lead to a crossroads. Paint a vivid “stay the same vs. change” scenario.

Check out Conversion Rate Experts to see this insight in action.

Xmind is a visual project management workspace that lets you plan in big-picture maps and timelines, break tasks down with AI, and track progress in Gantt.

It helps turn messy ideas into actionable steps. You can assign tasks, track dependencies, and adjust timelines in real time without ever leaving the workflow.

There’s no tricky setup and it plays nice with your favorite apps, too.

Ocean Spray has gifted us a new nightmare before Christmas in the form of Bryan Cranston as Cranpus.

In a dark new cinematic spot by Piggyback, the “Just Add Cran” brand platform returns with Cranpus stealing sauces, juices, and craisins from all the merrymaking, like a becloaked and behorned Grinch.

It’s perfect and we’re sat for the movie franchise.