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The Daily Carnage

november 11, 2024

You Will Be Popular šŸ’•

What people want from BFCM.

Be in The Know

šŸ‘Œ Debunked: Instagram dismisses rumors that itĀ deliberately downranks posts tagged as sponsored content

šŸŖ„ Wicked mistake… Mattel apologizes after printing a link to a porn website on its doll packaging.

🄔 Campaign: No sweeter words than ā€œHay DoorDash En La Casa.ā€

ā˜• How Nespresso measures the online impact of its boutiques.

šŸ” YouTube’s hyperlinked comments could drive valuable traffic for Google Search.

šŸ‘“ Infographic: A visual guide to who is still using Facebook.

Firefly A folded brown paper bag of takeout left on a porch. Oil painting. 4038

Key Insights on BFCM Marketing

Here’s what consumers want from your Black Friday/Cyber Monday campaigns, according to a survey by Sinch:

  • Early outreach: Nearly 57% of consumers expect Black Friday communications at least a month before promotions start.
  • Preferred channels: Over 61% prefer email as the top channel for Cyber Week updates, making it the most popular.
  • Multi-channel strategy: Brands benefit from using multiple channels to reach consumers effectively:
    • 48% go directly to a brand’s website for deals.
    • 44% like seeing promotions on social media.
    • 45% choose mobile messaging options like SMS, WhatsApp, or Facebook Messenger.
  • Personalization matters: Close to 80% find personalized recommendations valuable, so brands should offer more than just basic personalization.
  • Transactional messages: 94% say order confirmations, shipping updates, and delivery notifications are essential during holiday shopping.
  • Interactive campaigns: Over half of consumers are likely to engage with holiday emails that include interactivity or multimedia elements.

Take a closer look at the data at Email On Acid.

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Q for You

MailChimp users are reporting a surge in clicks since October. Is your data affected?

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Free Webinar: Make More Sales with Less Stress

Did you know that over 70% of your Black Friday traffic will leave without taking any action?

It doesn’t have to be that way.

Join the lead generation experts at OptinMonster for a free webinar this Thursday, November 14Ā to learn how to convert those casual visitors into subscribers and sales.

OptinMonster_Webinar_Tool

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Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters šŸ“£
  • An internal link šŸ”—
  • Your ad lives on our site indefinitely šŸ’›

Let’s get it on the calendar.

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Undercover Granny

Prime Citadel Diana

Prime Video launched its ā€œCitadel: Dianaā€ original series, starring Italian actor Matilda De Angelis as a civilian turned spy, at the five-day Lucca Comics & Games Festival using… old ladies.

They may not be scaling buildings, but Italian grannies are notorious spies in their own right.

With the help of Ogilvy, Prime Video transformed historic city balconies into splashy spy headquarters, where nosy grandmothers spied upon, interrogated, and teased some 800,000 passersby.

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Ads From the Past

Ads from the Past

Libby's, 1955

Libby’s, 1955

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