Be in The Know
📦 What to know about Trump’s latest changes to taxes on small packages from China.
❌ An AI-powered Coca-Cola ad celebrating authors gets basic facts wrong.
🤖 Perplexity partners with PayPal to power agentic commerce.
😬 Womp. Pinterest finally admits mass bans were caused by an internal error.
🎬 Netflix recruits Emily in Paris to pitch new ad tech at Upfront.
🔁 Max will be rebranded (re-branded?) to HBO Max this summer. Lol.
🌲 These viral thirst traps on TikTok might just save the national parks.
🎮 Nissan made a free 8-bit video game ahead of the Tokyo E-Prix.
🧠 This is how it feels to chew 5 Gum… in 2025.
Resurrect Your Dead Leads
Cold lists can be brought back to life.
Instead of asking users to go through a gauntlet of reactivation steps (create password, verify email, log in, etc.), remove the barriers.
Here’s how to reduce friction and resurrect your zombie list:
🔑 Skip setup steps. Pre-create user accounts, include a one-click “Activate My Account” button in your email, and drop users directly into the live product, already logged in.
🧠 Reconnect the dots for them. Remind users specifically where, when, and why they signed up.
🎯 Focus on benefits. Ditch cleverness for clarity.
🚪 Offer an exit. Reduce friction and unsubscribes with a polite opt-out.
Check out how Atlas Privacy used this tactic to convert up to 12% of their cold leads at Marketing Ideas.
Q for You
Have you obtained any kind of generative AI certification?
GenAI Certification for Business Leaders
To help non-technical pros get up to speed, Google Cloud just launched a new Generative AI Leader certification.
It’s designed for business roles and comes with a free learning path (about 7–8 hours total).
Here’s what it covers:
- The basics of gen AI and large language models
- How Google Cloud tools like Gemini and NotebookLM work
- Prompting tips and AI-powered workflows
- Leading AI adoption across an organization
The exam costs $99 and takes 90 minutes. It’s live now.
Classifieds
💻 Devi AI helps you find organic leads by monitoring Facebook private and public groups, LinkedIn, Twitter, Bluesky, Reddit, and Telegram posts. Save 3 hours a day and grow your business. Get started here.
McKnorr
Knorr is dishing out a new campaign based on three smart insights:
1) Fast food is too expensive,
2) Gen Z loves dupes,
3) and Martha Stewart is a good time.
In a new social spot, “Martha F****** Stewart” and a gang of lookalikes show us how to dupe classic fast food dishes, like the McDonald’s McRib and the KFC Double Down, using Knorr products.
Ads from the Past
Morton, 1944
