The Daily Carnage

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Will the Real Tilly Norwood Please Stand Up?

Mint Mobile wasted no time finding a real person named Tilly Norwood (as opposed to the controversial AI-generated actress making headlines right now) and getting her signed up as a customer. Props.

The campaign, called “MINTernet,” highlights the brand’s new 5G service at $30/month. Ryan Reynolds, (w)ry as ever, interrogates Norwood about her humanity, drawing contrast between all the AI hype and Mint’s real value.

Consensus is clear: Carbon-based organisms only.

You Can’t Miss It

Sour Patch Kids and DAVID Miami secretly stocked certain lucky homes with 20,000 bags of Sour Patch Kids to give out on Halloween.

To mark the sweet spots, they erected a 15-foot inflatable “Very Big Kid” at each, pointing right at the houses to hit up.

First, we got a 12-foot skeleton. Now, there’s a 15-foot candy. So, uh… how far does this go?

Add to Kart

Stonefire and Zulu Alpha Kilo NY have created Stonefire Speedway, an “unofficial” Mario Kart racing track where players race to collect naan instead of coins.

The integrated campaign spans Twitch, social, and digital, featuring creators like Faze Rug, Clix, and Loeya, who drew massive live audiences as they battled for naan supremacy.

This Is Not a Billboard

Chupps Footwear and Into Creative have erected India’s first biodegradable billboard in Mumbai’s Bandra district.

The 20-by-10-foot display, made from bamboo, mud, clay, cow dung, hay, and sawdust, naturally disintegrates in rain, just like Chupps’ biodegradable sandals that break down within 24 months in landfills.

According to Chupps founder Yashesh Mukhi, “The future of fashion won’t be defined by how long it lasts, but by how gently it leaves.”

BSOD

Where were you the day the world went blue?

Apple’s latest “Underdogs” installment (8 min), directed by Bertie Ellwood, takes us to a chaotic trade show where Apple’s team must navigate Microsoft’s famous blue screen of death.

And yeah, Apple has its own problems, but, to be fair, there hasn’t been a global Spinning Wheel of Death Day. Yet?

Brilliantly Boring

PNC Bank is finding a way to make boring banking culturally relevant by tapping into the TikTok trend: “What if brands were people?”

Created by Arnold Worldwide, the spots personify questionable money moves—like a tuxedo-clad NFT banana and a porcelain collectible doll—to highlight absurd financial fads.

Brilliantly Boring

PNC Bank is finding a way to make boring banking culturally relevant by tapping into the TikTok trend: “What if brands were people?”

Created by Arnold Worldwide, the spots personify questionable money moves—like a tuxedo-clad NFT banana and a porcelain collectible doll—to highlight absurd financial fads.

Run, Don’t Walk

The new Converse collection reinterprets Coca-Cola’s iconic design elements—signature red and white palette, dynamic ribbon, vintage glass bottle shape, and classic graphics—across several Chuck Taylor silhouettes.

The limited-edition Chuck 70 is the hero style, featuring the ribbon motif, Coca-Cola script, and exclusive red colorway.

Vince Staples, starring as “Chuck” in visuals directed by Bradley Calder and captured by Sam Balaban.

There’s also a fleece hoodie, a jersey T-shirt, a tote bag, and a pom-pom beanie.

Starbucks Lovers

Hey Showgirls, did you catch the Starbies pop-up experiences this weekend?

Participating locations featured a pop-up vinyl shop, photo booth, friendship bracelets, and glitter-dusted cold foam drinks to celebrate Taylor Swift’s new orange-and-glitter aesthetic.

Starbucks billed the activation as “the largest global listening party,” playing the new record alongside a curated “Starbucks Lovers” playlist (IYKYK).

On the digital side, the brand engaged fans with social posts laced with Easter eggs, where the first 113,000 Rewards members to spot Swift references unlocked a free drink.

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