🛒 Walmart partners with OpenAI for ChatGPT shopping feature.

📱 Instagram is making all teen accounts PG-13.

🎮 LinkedIn launches gaming leaderboard.

🤖 And Salesforce makes Slack the hub for AI agents.

🥦 Whole Foods Market and Mintel have released their 2026 trend forecasts.

🎥 Re: The Sora-TikTok U.S. era of short-form video.

Bottom-of-funnel (BOFU) content is designed for readers who are ready to make a purchase decision.

Basically, unlike entertaining or top-of-funnel content, BOFU writing should remove uncertainty and build confidence.

These are Elliot McGuire’s (Mint Studios) key elements of successful BOFU:

• Introduction: Be specific, address the reader’s real problem, and respect their time. Avoid generic statements and product features upfront.
• Main body: Build empathy, use real use cases, outline the solution landscape, and signal relevance to the reader’s role and industry.
• Product section: Introduce your solution after establishing context. Link features to tangible business outcomes, framing your product as a strategic partner rather than a vendor.
• Closing section: Keep it concise, reinforce the article’s value, and include a clear call to action without introducing new concepts.

BOFU content works best when it’s highly targeted, practical, and trust-building.

Podcast Magic is meant to help listeners capture and save podcast moments easily, turning a quick screenshot into a usable clip and transcript.

While listening on Spotify or Apple Podcasts, snap a screenshot of the player or lock screen when you hear something worth saving.

Then, send the screenshot to podcastmagic@sublime.app. Within a minute, Podcast Magic delivers a clip and transcript of that moment straight to your inbox.

Lots of use cases here. Bonus points for the cool website.

Stonefire and Zulu Alpha Kilo NY have created Stonefire Speedway, an “unofficial” Mario Kart racing track where players race to collect naan instead of coins.

The integrated campaign spans Twitch, social, and digital, featuring creators like Faze Rug, Clix, and Loeya, who drew massive live audiences as they battled for naan supremacy.