Are you ready for the biggest retail dates of the year?
According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year.
Sales in November and December are expected to reach $725 billion.
So, ya, folks are gonna be doing some spending.
If you’re selling a product or service this holiday season, check out some tactics below to ramp up your efforts.
- Hourly flash sales: Think about how many social media posts you can fire out from Black Friday – Cyber Monday. A lot. Flash sales are a great way to keep folks attention and get them excited.
- Update your design assets for each of the holidays: If you have the bandwidth to do this, do it. Colors, fonts, imagery (and more) all increase ad recall. Get creative with the seasons.
- Use Facebook Messenger: According to Retail Dive…during Black Friday 2018, there were reports of brands getting 2000% ROI from using SMS campaigns during the Black Friday weekend. That’s pretty staggering. Whether it’s SMS or Facebook Messenger, don’t knock it ’til you try it.
- User-Generated Content: We’ve talked about UGC at length in the past so you know it’s important. Put a unique spin on your UGC by incentivizing your audience with holiday deals.
- Go all-in on Stories: Last year, 63 percent of shoppers either watched or posted videos on Stories and more than a third of shoppers claim that videos were influential in choosing what to buy. Stories work. Enough said.
