👀 Sponsor this spot to share your content with our community.
Good email segmentation is key to delivering the right message to the right person, at the right time. The gold standard.
Here are 13 creative email segmentation strategies to try:
- Customer engagement: Target active subscribers who engage with your emails regularly, sending them relevant offers while reserving broader campaigns for less engaged subscribers.
- Newcomers: Create welcome emails for new subscribers, sharing brand values and top products to establish trust.
- Past purchase history: Segment based on purchase frequency and offer personalized follow-ups or re-engagement emails to encourage repeat buys.
- Customer reviews: Reward those who leave reviews, offering discounts or incentives for future purchases, or respond to negative reviews to resolve issues.
- Customer Lifetime Value (CLV): Segment customers by their total spend, offering exclusive deals to high-value buyers or personalized perks to frequent shoppers.
- Purchase amounts: Tailor promotions based on past spending, with high spenders receiving VIP rewards and low spenders receiving value-driven offers.
- Acquisition source: Customize welcome emails based on how subscribers joined your list, whether via a website, referral, or in-store.
- Last viewed products: Send follow-up emails based on what users browsed, reminding them of the products they showed interest in.
- Abandoned cart value: Segment abandoned cart emails by cart value, offering discounts for high-value carts to entice purchases.
- Birthdays: We all love these. Send special birthday offers like discounts or gifts with purchase, to build loyalty and encourage sales.
- Loyalty program status: Reward loyalty program members with exclusive perks, early access to sales, or special product launches.
- Location: Tailor offers based on the subscriber’s location, such as sending event invitations or promotions relevant to their region.
- Customer preferences: Leverage quizzes or preference surveys to segment by product interests, ensuring you send relevant content based on what customers want.
Dig deeper over at Klaviyo.
