🎤 SXSW 2026: AI rewrites search, podcasts explode, and humans push back.

🤖 Meta replaces moderation staff with AI.

🏛️ What White House AI policy means for advertisers.

💰 X dangles $200K for advertisers to return to the platform.

🍪 How Crumbl leveraged CTV to drive mobile app downloads.

🦊 Firefox introduces Kit, your new internet companion.

🎮 Roblox’s 18+ usership is growing 50% year over year.

Content only works when mapped to the customer journey (not created randomly).

A content funnel is a structured path guiding users from discovery → purchase. Each piece of content has a specific job, not just “engagement.” Without this structure, content becomes disconnected and inefficient.

Here’s how to scaffold:

TOFU (Top of Funnel) — Awareness

• Audience mindset: “I have a problem, but not a solution”
• Goal: Attract attention, build trust, educate
• Content characteristics: Broad, helpful, non-salesy
• Examples: Blog posts, social content, videos, infographics
• Success metrics: Traffic, reach, shares, engagement

MOFU (Middle of Funnel) — Consideration

• Audience mindset: “I’m researching solutions”
• Goal: Build credibility + capture leads
• Content characteristics: Deeper, more specific, value-driven
• Examples: Case studies, webinars, comparison guides, ebooks
• Tactics: Trade value for email (lead generation)
• Metrics: Conversions to leads, email engagement

BOFU (Bottom of Funnel) — Decision

• Audience mindset: “I’m ready to choose”
• Goal: Convert leads into customers
• Content characteristics: Product-focused, persuasive, friction-reducing
• Examples: Demos, testimonials, pricing pages, free trials
• Metrics: Sales, signups, conversion rates

Post-Purchase (Often overlooked, high leverage)

• Goal: Retention, loyalty, referrals
• Examples: Onboarding content, tutorials, exclusive offers
• Insight: Happy customers = growth engine (flywheel effect)

Dig a little deeper at David L. Hicks’ blog.

Your customers ask ChatGPT, Perplexity, Claude, and Gemini for recommendations daily. Is your brand the answer?

Peec AI shows you exactly where you stand:

• Track your visibility and sentiment across all major LLMs
• Benchmark against competitors to see your share of voice
• Get step-by-step guidance on improving your AI visibility

Turn AI search from a black box into a measurable growth channel with clear metrics and a scalable strategy.

✨ Catch up on Season 2 of The Daily Carnage Show:

• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Spotify, Amazon Music, and Apple Music.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Crochet, in Brazil, symbolizes care, tradition, and grandmotherly love.

So, Heinz is dressing mayo jars in handmade crochet covers to signal warmth and homemade quality—a move that makes it feel culturally approved before you even try it.

The campaign is lifted by tutorials and UGC to encourage people to co-create with their families.

Additionally, it’s just frickin cute.

Westclox, 1972