• Instagram has announced expanded ad options for Reels.
• Here’s why so many brands are remixing popular songs with branded lyrics.
• TV ads lacked LGBTQ+ representation last year, according to new data.
• We are days away from the UApocalypse. But if you haven’t switched to GA4 yet, you’re in the majority. 

86% of consumers say that personalized experiences increase their loyalty to specific brands, making it critical for businesses to prioritize their own personalization strategies.

But how?

Twilio Segment’s latest ebook, Beyond the basics: 5 personalization tactics that actually convert, walks you through 5 easy to master personalization templates that you can copy and role out for your own customers.

We love Slack, Slack rules. But if you’re monitoring dozens of channels every day, the whirlwind of assignments, handovers, and project progress can get a little dizzying. This little tool converts your Slack channels into one shared inbox of requests and support tickets.

Chick Fil A cows are back (in the social media department) to promote the fast food giant’s new mobile game, Code Moo, which you can play for real chicken.