Be in The Know
š¦ Duolingo hopped on an obscure trend without giving enough context. Hereās what happened.
š± Beyond Meat weighs in on ICE tensions⦠with plausible deniability.
šØ Pinterest shares its color predictions for 2026.
š The case for and against influencer-led Super Bowl ads.
šø The $1,000 Gucci t-shirt problem.
šæ McCormick inserts itself into some of film and televisionās most iconic food moments.
š Everybody say thanks Ore-Ida for these french fry skis.
How Often Should You Post in 2026?
Bufferās dataābacked frequency guide offers clear, platformāspecific benchmarks to help guide your posting strategy this year.
Fortunately, showing up regularly matters more than just posting as much as you can. Rather than treating frequency as a rule, think of it as part of a holistic strategy.
Posting too little can limit reach and growth, and posting too much can exhaust you and your audience. The goldilocks sweet spot is whatever is most sustainable for everyone.
Hereās a quick snapshot of Bufferās recos:
- Facebook: 1ā2 posts per day
- Instagram: 3ā5 posts per week
- TikTok: 2ā5 posts per week
- X (Twitter): 3ā4 posts per day
- LinkedIn: 2ā5 posts per week
- Pinterest: 15ā25 pins per day
- YouTube: 1 video per week
- YouTube Shorts: 1ā3 per week
Dig into Bufferās big olā guide for more.
Q for You
How does your post frequency compare to Buffer's recommendations?
Sponsor The Daily Carnage
āThe Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.āĀ ā Danielle Blanchette, Digital Summit (2025)
Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.
Book a $99 Classified adĀ instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Buttered Up
Y2K is in, which unfortunately means butter is back out. Sigh.
Gordon Ramsay has officially given his seal of approval to I Canāt Believe Itās Not Butter!, believe it or not, as the brand attempts to reposition in the GLP-1 era.
The new formula is creamier and more nutritious, and can now add Ramsayās credible endorsement to its RTBs, thanks to this fun campaign by Salt.
Ads from The Past

Wrangler, 1983




Social Champ
Dumping your current social media mgmt platform in 2026?
This oneās got all the must-haves: a unified content calendar for visual planning and scheduling, analytics and reporting tools to track engagement trends, and a social inbox for managing comments and messages across multiple profiles.
It also integrates AI-powered features for captions, visuals, and posting suggestions to help you maximize reach. Worth a look if youāre lookinā.