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The Daily Carnage

january 15, 2026

The Goldilocks Frequency šŸ“»

How often to post in 2026.

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How Often Should You Post in 2026?

Buffer’s data‑backed frequency guide offers clear, platform‑specific benchmarks to help guide your posting strategy this year.

Fortunately, showing up regularly matters more than just posting as much as you can. Rather than treating frequency as a rule, think of it as part of a holistic strategy.

Posting too little can limit reach and growth, and posting too much can exhaust you and your audience. The goldilocks sweet spot is whatever is most sustainable for everyone.

Here’s a quick snapshot of Buffer’s recos:

  • Facebook: 1–2 posts per day
  • Instagram: 3–5 posts per week
  • TikTok: 2–5 posts per week
  • X (Twitter): 3–4 posts per day
  • LinkedIn: 2–5 posts per week
  • Pinterest: 15–25 pins per day
  • YouTube: 1 video per week
  • YouTube Shorts: 1–3 per week

Dig into Buffer’s big ol’ guide for more.

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