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The Daily Carnage

january 14, 2026

Good Vibes Only ✌️

Finding the right social tone.

Be in The Know

🧠 Instagram expands Your Algo to all English speakers globally.

🔗 LinkedIn articles are getting more citations in AI responses.

🎙️ Netflix begins its grand podcast experiment.

🎨 Apple Creator Studio suite is launching to take on Adobe.

🤖 Salesforce upgrades Slackbot into true AI-powered agent.

🌈 Skittles will perform Super Bowl ad live at one consumer’s front door.

🍟 Heinz launches new Heinz Dipper French Fry Boxes.

 

What tone is right for your social content?

New research shows that how you frame your social content signals what people should expect from you. And that signal shapes whether they follow.

If your content skews consistently positive, audiences read it as entertaining. No surprise there. But when people are looking for good vibes, highly positive accounts can drive up to 116% more followers.

That said, if your content includes a mix of positives and negatives, something interesting happens: you appear more competent.

Balanced takes boost credibility for people actively seeking information, comparisons, or advice.

So, it’s all about matching your tone to your audience’s intent.

If someone comes to you for laughs, inspo, or escapism, relentless positivity works. If they come to you for answers or recommendations, balance is better.

Let’s recap:

  • Entertainment-first brands: Lean into upbeat, feel-good content that’s easy to consume and emotionally rewarding.
  • Info-first brands: Share pros and cons, lessons learned, limitations, and trade-offs to signal trustworthiness.
  • Hybrid brands: Separate formats or channels; fun-forward content for reach, balanced content for conversion.

Decide whether you want to be seen as the most fun account in the feed, or the most reliable one.

Check out the research at Science Says.

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