What message do you want to communicate to your audience? What do you want your audience to know about your organization? What’s your brand’s mission and purpose?
These are all questions good marketers need to answer. And it’s answering these questions that will set your communications plan on a path to victory!!! Whoa, sorry, got carried away there. But, for real, if you create a consistent messaging strategy for your business, your team will always be on the same page and your content will be stronger for it.
And to make sure we’re on the same page—for the purpose of this article, a communication plan is “a detailed strategy that outlines an organization’s target audiences and the messages they need to receive to drive desired business outcomes.”
Now that you know what a communication plan is, you can work on building one. The following blog post from CoSchedule will help you plan a full strategy by outlining the 12 steps you need to execute. Better yet, they’ve included a free template (duh, it’s CoSchedule), where you can document the “answers” you reach when you follow each step.
Here’s what those 12 steps look like:
- Step 1: Establish Your Mission Statement
- Step 2: Identify Your Business Objectives
- Step 3: Develop Audience Personas
- Step 4: Identify Your Unique Selling Proposition (USP)
- Step 5: Draft Your Calls To Action
- Step 6: Choose Your Channels
- Step 7: Decide Your Publishing Frequency
- Step 8: What Messages Do You Need to Deliver?
- Step 9: Determine Your Important Events & Campaign Plans
- Step 10: Set Your Communications Goals
- Step 11: Use Your Marketing Calendar to Execute Your Communications Plan
- Step 12: Measure Your Results
Wish we had time give you the skinny on each of these steps, but CoSchedule is definitely hooking it up for you. Click-through for insights and to download that communications plan kit, fam!