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Let’s get into Hootsuite’s 2024 Social Benchmarks:
Education
- Facebook Page impressions: 817,000
- Facebook audience growth rate: -0.93%
- Average Facebook post engagement rate: 1.45%
- Facebook posting frequency: 0.45 posts/day
- Instagram profile impressions: 1.0 million
- Instagram audience growth rate: 7.42%
- Average Instagram post engagement rate: 2.21%
- Instagram posting frequency: 0.88 posts/day
Entertainment and Media
- Facebook Page impressions: 5.4 million
- Facebook audience growth rate: -3.83%
- Average Facebook post engagement rate: 0.99%
- Facebook posting frequency: 1.78 posts/day
- Instagram profile impressions: 3.2 million
- Instagram audience growth rate: 3.09%
- Average Instagram post engagement rate: 1.94%
- Instagram posting frequency: 1.25 posts/day
Financial Services
- Facebook Page impressions: 858,000
- Facebook audience growth rate: -0.84%
- Average Facebook post engagement rate: 0.91%
- Facebook posting frequency: 0.25 posts/day
- Instagram profile impressions: 724,000
- Instagram audience growth rate: -5.91%
- Average Instagram post engagement rate: 2.00%
- Instagram posting frequency: 0.35 posts/day
Food and Beverage
- Facebook Page impressions: 1.5 million
- Facebook audience growth rate: -12.39%
- Average Facebook post engagement rate: 0.66%
- Facebook posting frequency: 0.3 posts/day
- Instagram profile impressions: 949,000
- Instagram audience growth rate: -3.53%
- Average Instagram post engagement rate: 1.54%
- Instagram posting frequency: 0.81 posts/day
Retail
- Facebook Page impressions: 2.2 million
- Facebook audience growth rate: -5.14%
- Average Facebook post engagement rate: 0.72%
- Facebook posting frequency: 0.33 posts/day
- Instagram profile impressions: 2.2 million
- Instagram audience growth rate: -2.72%
- Average Instagram post engagement rate: 1.62%
- Instagram posting frequency: 0.95 posts/day
Check out the full report for more industry benchmarks.
