Progressive’s sweater-vested brand mascot appears on First We Feast’s Hot Ones series in a campaign the first of its kind.
Dr. Rick, portrayed by Bill Glass, is known for coaching folks against becoming their parents as they age.
As the show goes, he sits down with host Sean Evans to eat progressively spicier wings, but instead of answering the host’s questions, Dr. Rick evaluates Evans, calling him “a walking billboard for my help.”
The campaign is part of Progressive’s move into more cultural touchpoints, and Hot Ones is a fire partner with maximum flavor. 🔥
