“Maybe it’s Maybelline.”
It’s been nearly 10 years since Maybelline sunset its iconic slogan, so it’s about time to reintroduce it to a new generation—one with whom sonic branding resonates on social.
Gigi Hadid, Storm Reid, Peggy Gou, and Shay Mitchell riff on the slogan in the new campaign, which launched on TikTok.
“[Our jingle] has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators,” said Trisha Ayyagari, global brand president for Maybelline New York, in a press release.
