Optimize Content for AI-Generated Search Results - Carney
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Optimize Content for AI-Generated Search Results

It’s crucial for marketers to optimize content for AI-generated answers because these will appear above traditional search results in Google’s Search Generative Experience.

Google SGE

Google cites the websites it uses to generate answers, so focusing on creating high-quality, authoritative content will be paramount. Here’s how:

  • Use AI-friendly formats like bullet points, lists, tables, and snippets—with headings and subheadings—which are more likely to be used by AI systems to generate responses.
  • Deliver clear and concise answers to queries with FAQ pages and question-based headings in articles.
  • Leverage structured data markup to help search engines understand your content better and enhance the visibility of ratings, reviews, and product details.
  • Optimize for Featured Snippets by using clear headings, bullet points, and tables.

Learn more about the new search paradigm at the Carney blog.


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