It’s crucial for marketers to optimize content for AI-generated answers because these will appear above traditional search results in Google’s Search Generative Experience.
Google cites the websites it uses to generate answers, so focusing on creating high-quality, authoritative content will be paramount. Here’s how:
- Use AI-friendly formats like bullet points, lists, tables, and snippets—with headings and subheadings—which are more likely to be used by AI systems to generate responses.
- Deliver clear and concise answers to queries with FAQ pages and question-based headings in articles.
- Leverage structured data markup to help search engines understand your content better and enhance the visibility of ratings, reviews, and product details.
- Optimize for Featured Snippets by using clear headings, bullet points, and tables.
Learn more about the new search paradigm at the Carney blog.