SOCIAL

💀 Is Meta really dying?

📸 Instagram tests captions on each post within carousels.

📱 TikTok is launching an ad-free version in the UK.

📅 You can now book consulting business directly from your LinkedIn profile.

SEARCH

❓ Google to no longer support FAQ rich results.

ADS

🤝 LinkedIn partners with Amazon Ads.

▶️ Google Ads will auto-link YouTube channels starting June 10.

🤖 OpenAI adds product feed ads to ChatGPT.

🎵 TikTok opens its ad platform to third-party AI agents.

RESEARCH

🎧 Data: Spotify streams generate 1.5x more listening time than YouTube views.

📊 Survey: 15.3% of marketing budgets are directed toward AI.

Monday: The “forward pull” is the feeling that makes readers want to keep going instead of clicking away. Readers stay when the writing builds momentum, curiosity, and emotional connection. Your article or piece might very well contain useful information but still, ultimately, be forgettable because it lacks tension or personality. Engaging writing should ideally have these elements.

Tuesday: Substack is quickly becoming a high-trust marketing channel because it prioritizes depth, personality, and direct audience relationships over algorithm-driven reach. Brands are investing in editorial-style storytelling that feels more personal and community-oriented. Leading brands are using Substack in three main ways.

Wednesday: On the latest episode of The Daily Carnage Show, we break down a little Spirit Airlines history, what led to the shutdown, how the Green Bay Packers serve as a model structure, and what the “Spirit 2.0” movement means for brands and consumers alike.

Thursday: Inbox placement is increasingly determined by trust and engagement, not traditional spam-check tactics. Google, Yahoo, and Microsoft now rely heavily on AI-driven filtering systems that evaluate sender reputation, user behavior, and content relevance. As a result, we have to demonstrate long-term credibility rather than focus on short-term deliverability hacks. Here’s what you should know.

Catch up on Season 2 of The Daily Carnage Show:

• Spirit Airlines 2.0: Will It Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Can you solve this puzzle? 🍒

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.7 Discussion: “What are your thoughts about Spirit 2.0, the crowdfunded effort to purchase Spirit Airlines? Can the Green Bay Packers model be applied to a brand like Spirit? Will Spirit 2.0 change how we think about the end of brands we love?”

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Life Savers, 1946

Answer: “Don’t sell the steak; sell the sizzle.”

Watch this 2-minute video on Wheeler’s selling principles from 1947.