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The Daily Carnage

may 15, 2026

The Beginning of The End

For Facebook.

Do Ya Know?

20c. American advertising copywriter Elmer Wheeler said...

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What We Learned

Monday: The “forward pull” is the feeling that makes readers want to keep going instead of clicking away. Readers stay when the writing builds momentum, curiosity, and emotional connection. Your article or piece might very well contain useful information but still, ultimately, be forgettable because it lacks tension or personality. Engaging writing should ideally have these elements.

Tuesday: Substack is quickly becoming a high-trust marketing channel because it prioritizes depth, personality, and direct audience relationships over algorithm-driven reach. Brands are investing in editorial-style storytelling that feels more personal and community-oriented. Leading brands are using Substack in three main ways.

Wednesday: On the latest episode of The Daily Carnage Show, we break down a little Spirit Airlines history, what led to the shutdown, how the Green Bay Packers serve as a model structure, and what the “Spirit 2.0” movement means for brands and consumers alike.

Thursday: Inbox placement is increasingly determined by trust and engagement, not traditional spam-check tactics. Google, Yahoo, and Microsoft now rely heavily on AI-driven filtering systems that evaluate sender reputation, user behavior, and content relevance. As a result, we have to demonstrate long-term credibility rather than focus on short-term deliverability hacks. Here’s what you should know.

The Daily Carnage Show

Now Streaming

Don’t miss the latest episode of The Daily Carnage Show, “The Future of Google Search,” to learn more about Google’s plans to replace the search box with 24/7 AI-powered information agents and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.

What does that mean for advertising, for SEO, for the Internet as we know it?

Plus, catch up on Season 2:

🎙️ Now streaming on YoutubeSpotifyAmazon Music, and Apple Music.

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Carnage Connections #104

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Weigh in on The Daily Carnage Subreddit:

  • The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”
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Ads from The Past

Life Savers, 1946

Did Ya Know?

Answer: “Don’t sell the steak; sell the sizzle.”

Watch this 2-minute video on Wheeler’s selling principles from 1947.

Read more

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