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Whether you’re answering questions, hosting live shopping experiences, going behind-the-scenes, fulfilling audience requests, or collaborating with a creator, TikTok Live is a powerful way to reach new users.
Here’s how to do it right:
- Timeslot: Use TikTok analytics to find when your followers are most active and schedule your live streams during those peak times.
- Length: Keep your streams around 30 minutes, even though you can go live for up to 60 minutes, for better viewer retention.
- Consistency: Regularly post videos and inform your audience when you’ll go live, using TikTok’s scheduling features to increase visibility.
- That Good Lighting: Stream in well-lit environments or use a ring light to keep viewers focused on you.
- Connection: Ensure a stable internet connection to avoid interruptions during your live stream.
- Agenda: Have clear guidelines or a loose plan to stay focused, while still being flexible and spontaneous.
- Engagement: Actively interact with your viewers by responding to comments and questions in real time.
- Moderation: Use TikTok’s tools to filter comments and block disruptive viewers for a smoother experience.
Check out the Buffer blog for a full primer.
