😂 These are all the brands dunking on Instagram’s new logo.

🗺️ You can now buy ads in Apple Maps.

🏆 72% of women’s sports fans consume sports content daily.

✈️ The creator brand trip is experiencing a midlife crisis.

🐊 Meet Niles, Crocs’ new mascot.

Reddit is one of those places where users can spot a corporate account instantly.

But Sonos is a pretty interesting blueprint for getting Reddit right.

They put a real person at the center: Keith Nieves, better known on Reddit as “Keith from Sonos.” Their human-first strategy was built around being actually useful.

And when a Sonos app update triggered a wave of criticism,  Keith continued his recurring office-hours sessions, created a public tracker showing what the company was fixing, and stayed engaged with the community throughout the crisis.

So, a few lessons from Sonos:

• Put a person behind the brand. Human voices are more credible than corporate announcements.
• Treat moderators as partners. Brands are guests in communities, not owners of them.
• Show up when things go wrong. Transparency matters most during a crisis.
• Create a two-way feedback loop. Bring community insights back to product and marketing teams.
• Earn the right to participate. Understand the culture and rules before trying to promote anything.

Head to Standing on Giants for the full story.

Here’s an open-source SEO platform that brings keyword research, competitor analysis, backlink checking, rank tracking and site audits into one workspace.

It also adds AI-search visibility tools, letting you see brand mentions and citations across AI search experiences.

OpenSEO starts at $10 per month, with usage credits included.

Don’t miss the latest episode of The Daily Carnage Show to learn more about Google’s radical updates to Image Search, from a Pinterest-like discovery feed and AI images in search to a total interface refresh.

How will this change the game for marketers, brands, and publishers?

🎙️ Plus, catch up on Season 2:

•  Sony & The Death of Physical Media (8:57)
• Brand vs. Planet: The Marketer’s AI Footprint (12:14)
• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

What’s 10 feet wide, weighs around 150 pounds and is rolling around NYC? K18’s latest marketing stunt with Uncommon Creative Studio.

The haircare brand unleashed a massive ball of real and synthetic hair (they’re calling it “Tumblehair”) to promote its FutureIQ longevity serum.

The bizarre installation is meant to visualize the 161 billion strands of hair that New Yorkers could collectively retain each year by using the product.

Suddenly an abstract product benefit is something people can literally see… and, in these days, debate whether it’s real or AI.

Converse Rubber Company, 1952