▶️ YouTube is changing how it counts views.

🤖 OpenAI debuts ChatGPT for Teens.

🧴 Hayden Panettiere’s death sparks renewed backlash against Neutrogena.

🧵 From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread.

✈️ Google just bought a bunch of Spirit Airlines data for AI training.

If you’re judging creator campaigns by likes and comments, you might be measuring the wrong thing.

A new Kantar report analyzed more than 15,000 sponsored creator posts across TikTok, Instagram, and YouTube and found that platform engagement aligned with brand-building potential only about one-third of the time.

Among highly engaged posts, fewer than 1 in 5 showed strong potential to build a brand, while only about 1 in 8 showed strong potential for short-term sales.

So what should we be looking for?

• Brand mentions: Creators saying the brand name produced a 22-point lift in brand impact.
• Product interaction: Showing or using the product lifted both brand and sales power.
• Product benefits: Explaining why the product matters can be more valuable than simply generating engagement.
• Creative fit: The best creator strategy depends on the campaign goal, not just the creator’s audience size.

Essentially, viral doesn’t necessarily mean valuable.

Get the full scoop at Net Influencer.

Google Analytics can be a little overwhelming.

Tiny Funnel shows you exactly where visitors came from, where they went, and how many ultimately converted. Simple.

The cookie-less analytics tool lets you build funnels around page visits, clicks, page states, or server-side events, then see drop-offs and individual visitor journeys in one view.

There’s no event code required for basic tracking.

Don’t miss the latest episode of The Daily Carnage Show to learn more about Google’s radical updates to Image Search, from a Pinterest-like discovery feed and AI images in search to a total interface refresh.

How will this change the game for marketers, brands, and publishers?

🎙️ Plus, catch up on Season 2:

•  Sony & The Death of Physical Media (8:57)
• Brand vs. Planet: The Marketer’s AI Footprint (12:14)
• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Who better to address the increasing power consumption of AI data centers than… Jason Kelce?

He’s teamed up with Garage Beer for a ridiculous pitch involving beer, electricity, and urine.

Data centers need enormous amounts of water for cooling, and instead of treating that as another dry sustainability statistic, Garage Beer suggests that Americans “donate” their pee to help cool AI infrastructure.

Heinz, 1935