Fake door testing is a research method used in UI to gauge demand and validate interest for a product or feature before development.
Essentially, you create a visual representation of a feature within the UI—like a CTA button—that appears functional and accessible to users, but in reality, does not lead to any actual outcome.
If a significant percentage of landing-page visitors click on your dummy button, you might consider pushing that feature through to development.
Here’s how to implement a fake door test:
- Identify the feature or functionality you want to evaluate.
- Design the fake door as an interactive button, link, or menu option.
- Monitor user interactions through various analytics tools or manual observation.
- Analyze insights and patterns, such as the number of users who clicked on the fake door, how long they spent interacting with it, or any comments or feedback they provided.
- Based on the data and insights gathered, evaluate the level of user interest or demand for the feature.
Take a closer look at this research method over at UX Design.