👖 American Eagle doubles down on the Sydney Sweeney Has Great Jeans campaign.

👎 Opinion: If you work in advertising, you don’t get to use the “just an ad” excuse.

🎒 How tariffs have upended the back-to-school season.

📊 TikTok’s Engaged Session tool tracks people who leave the app after clicking an ad.

🖤 Wendy’s gets a Wednesday Addams takeover.

🦇 Remembering Ozzy Osbourne in Super Bowl ads.

🐶 Why did this dog treat brand send a stripper to dance for the FDA?

Buffer has compiled key stats and insights on TikTok in 2025. Here’s your cheat sheet!

User Demographics & Growth

• 1.59 billion monthly active users globally
• Expected to reach 1.9 billion by 2029
• 55.7% male, 44.3% female users
• Nearly 70% of users are aged 18–34
• Largest user groups: men 25–34 (20.7%) and 18–24 (16.6%), women 25–34 (14.6%) and 18–24 (14.1%)
• The U.S. leads with 135.79 million users
• High adoption rates in UAE (118.5%) and Malaysia (108.7%)

User Behavior

• Average daily usage: 95 minutes
• Average monthly usage: 34 hours
• 45% of Gen Z users shared TikTok videos with friends in the last month
• 50% of users made purchases after watching TikTok Live
• TikTok is 150% more effective at convincing users to try products than other platforms

Content & Engagement

• Tutorials are the most-watched content (62% prefer them)
• 76% of users want a mix of images and video in their feed
• 16,000 videos uploaded every minute (over 23 million daily)
• Posting 1–4 times per week is optimal
• Best time to post: Wednesdays between 3 and 6 p.m.
• Videos 3–10 minutes long perform best for engagement
• Engagement rate averages 4.86%

Influencers & Brands

• 61% of marketers use TikTok for influencer marketing
• Nano-influencers (1K–10K followers) see an 18% engagement rate
• Content prices range from $50 (nano) to $10,000+ (mega influencers)
• 40% of users say brand personality increases relevance

SEO Speed Test is a handy little tool that helps you check how fast your website loads and how well it performs, especially when it comes to Google’s Core Web Vitals.

It gives you a straightforward report showing what’s helping or hurting your site’s speed on both desktop and mobile.

Since site speed affects SEO and user experience, this tool makes it easy to spot issues and fix them before they become a problem.

It’s essential to keep an ear to the ground so that when a body-positive trend like “full bush in a bikini” sprouts up on social, you’re ready.

Miracle-Gro has declared a “Full Bush Summer,” a playful campaign spanning organic and paid social, influencer partnerships, banner ads, and cheeky merch.

“There wasn’t [a brief] — this was a fully proactive idea from The Martin Agency team,” VP Nadezhda Camperlengo told Marketing Dive. “They brought it to me, and I was like, ‘This is bigger than one post. This is bigger than just a social moment. This is bigger than just one element.’”