✨ Meta has a new way to measure social engagement beyond just clicks.

🛍️ Instagram gets backlash for “Shop The Look” recommendations.

🤖 Study: Brands may actually benefit from advertising next to AI content.

📱 Data: Almost half of US consumers use TikTok as a search engine.

🎨 Getty gets a modern rebrand anchored by geometric “G” motif.

👀 Lenovo’s AI desk robot has eyes, moves, and watches you work.

MarTech recently examined why many B2B brands are rarely cited in generative AI responses.

Analyzing over 1,000 buyer prompts across 29 tech-focused B2B companies, they found that most brands appear infrequently, with only about 21 % cited in more than a quarter of relevant answers.

Surprisingly, strong web domains do not guarantee citations, since AI models prioritize signals beyond traditional SEO metrics.

Here’s what they found:

• Owned content matters most. Detailed, structured info on a company’s own website is far more likely to be referenced than third-party earned media.
• Video and professional networks are influential. YouTube and LinkedIn content appear more prominently than platforms like Wikipedia or Reddit.
• Earned media still matters. Third-party trade publications can boost credibility but are secondary to well-structured proprietary content.
• Structured clarity increases AI visibility. Clear, authoritative content that AI can easily parse is more likely to be cited in answers.

Hop over to MarTech for a closer look.

Lasso is a window manager for macOS that lets you organize and control your workspace without manually resizing and positioning each app window.

It uses a grid system where you can click, drag, and snap windows into efficient layouts, and even save custom arrangements for later use.

It also supports multi‑monitor setups, so you can move windows across displays with ease, and assign global keyboard shortcuts to trigger layouts instantly.

Season 2 is here! 🎙️ Stream “Ethics in the AI Era” *(18:33) on Spotify, Amazon Music, Apple Music, and YouTube.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

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Get your CEO in front of the camera to build up that E-E-A-T, they said.

Welp.

McDonald’s posted a new video, featuring CEO Chris Kempczinski, to introduce the new Big Arch burger in a bizarro mukbang of sorts.

Forget the fact that Kempczinski isn’t exactly charismatic. The Internet is more focused on his use of the word “product” to describe the burger, as he attempts to robotically interact with it as if he has never actually eaten a peasant lunch before.

He’s not beating the allegations that there’s a spit bucket under that table.

Lesson learned: a CEO video isn’t guaranteed to boost E-E-A-T if it looks like he doesn’t EAT the mystery meat himself.

Good news for the Arch burger though, because everyone is talking about it anyway.

Craftsman, 1964