The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Thirsty Tech 💧

Water usage, data centers, and more.

Issues

View All

Cheaper Clicks Aren’t Always Better

APRIL 28, 2026

Rising cost-per-click can actually signal improving campaign quality rather than declining performance.

With smart bidding, we’re no longer paying for clicks indiscriminately, instead bidding on the likelihood of conversion. Algorithms evaluate signals like intent, behavior, and context, and then bid more aggressively for users who are more likely to convert.

As a result, higher CPCs often mean you’re winning auctions for the most valuable prospects, not wasting spend.

Cheap clicks are often cheap because they’re low intent, ignored by competitors, or tied to irrelevant queries.

Here’s what to know:

High CPC can indicate high intent. You’re paying more to reach users closer to conversion.
Smart bidding prioritizes value, not volume. Algorithms optimize for outcomes like conversions or revenue.
Low CPC can signal poor traffic quality. “Leftover” clicks often don’t convert.
Business economics matter more than click cost. Metrics like CPA and ROAS are more meaningful than CPC alone.
Context is critical. High CPC is good only if conversion rates and profitability follow.
And there are limits. High CPC becomes a problem when it exceeds the value of a customer or reflects inefficiencies.

Head to Search Engine Journal for more on the high CPC paradox.

Why You Should Try BTS Content on Social

APRIL 27, 2026

Behind-the-scenes social content invites audiences into the process of how something is made, who is involved, and what happens before the final post goes live.

And that kind of transparency builds a lot of trust, which is increasingly valuable in a hyper-produced and polished environment.

BTS content humanizes a brand. When creators share brainstorming sessions, mistakes, or works in progress, they become more relatable. Audiences feel like insiders rather than spectators.

It also solves a practical challenge: consistency. You can turn one effort into multiple pieces of content.

Plus, informal, real-time content often aligns better with platform algorithms and user preferences, especially in short-form video.

To recap, BTS content…

Builds trust through transparency
Humanizes brands and creators
Makes audiences feel included
Increases content output efficiently
Boosts engagement with authentic, casual formats
Reduces pressure to be perfectly polished

Learn more from Planoly.

What Makes AI Choose Your Product (Or Not)

APRIL 21, 2026

AI agents follow predictable biases when shopping for consumers. They rely heavily on surface-level signals such as ranking position, badges, and structured data.

For example, items labeled “Overall Pick” are disproportionately favored, while “Sponsored” tags can reduce selection rates, even when the underlying product is identical.

Here are the key biases to be aware of:

Position bias: Higher-ranked items get disproportionate attention.
Badge/label bias: “Best” or “recommended” tags strongly influence selection.
Anti-ad bias: Sponsored labels may reduce trust.
Model-specific bias: Different AIs favor different products.
Data clarity bias: Well-structured, machine-readable information wins.
Choice concentration: A few products capture most selections.

Take a closer look at the data at Science Says.

Better Inputs = Better Writing

APRIL 20, 2026

Most content fails because it skips the hard thinking that makes it original.

When you jump straight into writing, you end up producing polished but generic material. Your content that looks good but says nothing new.

Originality, on the other hand, is the result of structured prep work that connects strategy, research, and real human insight.

This is non-replicable value. It’s strong content that reflects lived experience, not just internet consensus. So… do your homework.

Here’s what to know:

Originality is created before writing, not during it.
Strategy alignment ensures content ties to real business goals.
Briefing connects scattered inputs into a coherent narrative.
Expert interviews unlock insights unavailable online.
First-party data strengthens credibility and differentiation.
And unfortunately… generic, SEO-first content erodes trust over time.

Check out the full scoop at Beam.

What AI Agents See On Your Website

APRIL 19, 2026

Instead of browsing design or brand storytelling, AI agents reduce your site to structured signals and meaning. This is a big shift in what it means to “optimize for visibility.”

Your website is now a data source feeding AI-generated answers. You have less control over messaging now, because agents synthesize content according to their own logic, not your intended narrative.

They interpret pages through machine-readable structures like the DOM and especially the accessibility tree, which acts as a clean semantic representation of content. If your content isn’t clearly structured, agents fill gaps with inference… often inaccurately.

Here’s what that means for building websites:

Clarity over creativity. Explicit, well-structured content reduces misinterpretation.
Semantic HTML matters. Proper headings, lists, and elements improve machine understanding.
Accessibility = visibility. The accessibility tree is effectively the AI interface.
Content completeness. Gaps force AI to “guess,” weakening brand control.
Entity-driven content. Agents connect topics, not just keywords.
Technical accessibility. If bots can’t crawl or parse content, you don’t exist in AI outputs.

Head to Search Engine Journal for a closer look.

How to Use SMS to Boost Your Email Strategy

APRIL 14, 2026

SMS is like a force multiplier for email. When used together, the two channels can dramatically improve engagement, with combined campaigns seeing up to a 97% higher click rate than email alone.

Email is ideal for telling stories, nurturing relationships, and delivering rich content. SMS, on the other hand, excels at urgency and action. It’s immediate, highly visible, and naturally conversational, making it perfect for driving quick responses or nudging users at key moments.

The mistake many teams make is using SMS like a shorter version of email. Instead, the most effective strategies assign each channel a clear role within the customer journey. Think of email as the “hub” for ongoing communication, and SMS as the “trigger” that prompts action at the right time.

Key ways SMS amplifies email strategy:

Drives immediate action: Use SMS for reminders, deadlines, or last-chance offers
Boosts conversions: Follow up on unopened or unclicked emails with a targeted text
Enhances lifecycle journeys: Add SMS touchpoints to onboarding, events, or renewals
Increases visibility: SMS cuts through crowded inboxes for time-sensitive messages
Encourages interaction: Text messages invite replies, creating two-way engagement
Supports revenue moments: Ideal for donations, sales, and abandoned cart nudges

Check out Inbox Collective for the full scoop.

A Guide to Animation in Emails

APRIL 13, 2026

Animation in emails can significantly enhance engagement, but only when it is intentional, lightweight, and aligned with the message.

A well-placed animated element can guide the reader’s eye, highlight key offers, and even showcase multiple products in a single visual sequence. And motion can help tell a story faster than static images, improving CTR and conversion rates when done right.

But it’s not a guaranteed win.Oversized files, excessive motion, or irrelevant visuals can hurt deliverability, slow load times, and distract from the core message. Keep it small, limit frames, and ensure the first frame communicates the essential message… just in case it doesn’t render.

Here’s a cheat sheet:

Capture attention quickly with subtle, purposeful motion.
Highlight key CTAs, products, or promotions.
Keep file sizes small to avoid spam filters and slow loads.
Limit frames and complexity (like short GIF loops).
Ensure the first frame communicates the message clearly.
Avoid overusing animation. It should support, not distract.

Head to Martech Zone for a closer look.

LinkedIn Benchmarks for 2026

APRIL 12, 2026

Value-rich, format-specific content wins on LinkedIn.

With an average engagement rate of 5.20% (up YOY), it’s getting more competitive, but also more rewarding for brands that get it right.

Audiences increasingly prefer content that teaches, informs, or provides actionable insights. Native document posts (like carousels) now lead with around 7% engagement, outperforming videos, images, and text.

That said, video views have declined by roughly 36% YOY, and follower growth is slowing, especially for larger accounts. So, visibility isn’t guaranteed.

A few key takeaways:

Educational, “saveable” content (documents, frameworks) drives the most engagement.
Native documents and multi-image posts outperform links and text.
Engagement is rising, but harder to earn. More creators mean more competition for attention.
Unlike other platforms, LinkedIn is not video-first.
Larger accounts face diminishing returns without stronger strategy.
Brands are posting more frequently, especially visual content.

Head to SocialInsider for more.

Why Internal Search Fails

APRIL 8, 2026

Users routinely abandon a website’s built-in search in favor of external engines like Google, even when looking for content on the same site. This happens because most internal search systems still behave like rigid indexes, requiring exact keyword matches rather than understanding intent. This is a “syntax tax.”

When a search bar can’t handle synonyms, typos, or natural language, users just leave. Meanwhile, large search engines succeed because they interpret meaning (through techniques like stemming and context modeling), not just strings.

Improving findability—through better labeling, semantic relationships, and “fuzzy” matching—can dramatically improve outcomes without changing algorithms.

Here’s what to know:

Internal search often fails due to exact-match logic, not lack of data
The “syntax tax” forces users to guess system vocabulary
Users quickly abandon sites after failed searches
Semantic understanding (not keywords) is what makes Google effective
Poor IA (labels, metadata, taxonomy) hides otherwise valuable content
Designing for “maybe” results (fuzzy matches, suggestions) keeps users engaged
Search should act like a concierge, not an index
Fixing search is often an IA problem, not an engineering one