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The Daily Carnage

may 11, 2026

The Forward Pull 🪝

What makes good writing.

Be in The Know

đź’€ Is Meta really dying?

âť“ Google to no longer support FAQ rich results.

🤝 LinkedIn partners with Amazon Ads.

🚀 Inside the Artemis II social strategy.

🇲🇽 Tecate empowers repatriated Mexicans with a bold campaign.

Key Elements of Engaging Writing

What is the “forward pull?”

It’s the feeling that makes readers want to keep going instead of clicking away. Readers stay when the writing builds momentum, curiosity, and emotional connection.

Valuable content alone is not enough. Your article or piece might very well contain useful information but still, ultimately,  be forgettable because it lacks tension or personality.

And then there’s the issue of clarity. Readers are more likely to continue when sentences are easy to process. Simple, direct language and varied structure reduce mental fatigue and improve retention.

Engaging writing should ideally have…

  • A strong opening that sparks curiosity
  • Clear structure and logical flow
  • Specific examples and vivid details
  • Conversational, natural language
  • Emotional tension or stakes
  • Distinct opinions or original insights
  • Varied sentence rhythm and pacing
  • Smooth transitions that create momentum

Check out Reads to Leads for more.

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Notion Update

Notion just expanded its AI integrations across mail, calendar, and workspace automation.

The new “Mail & Calendar” settings hub allows you to connect and manage your inbox and schedule directly inside the platform with the help of Notion AI.

Plus, the new dashboard view turns your databases into clean KPI and metrics hubs; Presentation mode lets you present directly from Notion docs; and Notion AI can now generate charts, slides, diagrams, and visuals.

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The Markup Marché

Consumers are feeling the squeeze and are more aware than ever how marketing and premium branding manipulate their purchase decisions.

So, bare-bones skincare brand The Ordinary recently launched a pop-up grocery store designed to expose how luxury markups inflate perceived value.

Think absurdly overpriced everyday items, like a $176 banana labeled an “All-Natural Magical Energy-Boosting Bar,” $200 coconuts, and avocados rebranded as “Glow-Enhancing Vitality Orbs.”

The activation naturally positions The Ordinary as the transparent (and affordable) alternative. Any other choice would almost be ridiculous.

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Ads From the Past

Ads from The Past

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