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The Daily Carnage

may 12, 2026

Do You Substack Up?

How brands are using Substack.

Be in The Know

📱 TikTok is launching an ad-free version in the UK.

📸 Instagram tests captions on each post within carousels.

▶️ Google Ads will auto-link YouTube channels starting June 10.

📺 Prime Video Ads can now change based on what viewers already saw.

💸 Venmo is rolling out a huge app refresh.

🩲 Behind Duluth Trading Company’s cheeky new campaign.

What is Substack Marketing?

Substack is quickly becoming a high-trust marketing channel because it prioritizes depth, personality, and direct audience relationships over algorithm-driven reach.

According to Meltwater, social media mentions of Substack increased nearly 30% between late 2025 and early 2026.

Brands are investing in editorial-style storytelling that feels more personal and community-oriented.

Leading brands are using Substack in three main ways:

  1. Sponsorships with creators. Brands partner with established writers whose audiences already trust them. Companies like Walmart and Banana Republic use native newsletter sponsorships to reach niche communities authentically.
  2. Branded newsletters. Companies like Rare Beauty and Shopify publish editorial content that blends brand storytelling with useful insights, interviews, and community conversations.
  3. Founder-led publications. Executives and founders use personal newsletters to humanize their brands through candid reflections and lifestyle content. This approach helps audiences connect with the people behind the business.

As we’ve seen recently, audiences value authenticity over polished advertising. So, as platforms become more crowded and algorithm-heavy, Substack offers brands a quieter space to build your brand community.

Check out Meltwater for a closer look.

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ChatGPT for Google Sheets

ChatGPT’s new integration lets you describe what you want in natural language and have ChatGPT build, edit, and analyze spreadsheets via a sidebar in Google Sheets.

It can generate full spreadsheets from scratch, update existing workbooks, and answer questions about data in real time.

You can also connect Apps from ChatGPT to bring context from Gmail, Stripe, and SharePoint into spreadsheet workflows.

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Skies to Pies

After Spirit Airlines abruptly shut down operations, lots of customers were left with unusable loyalty points.

So, Papa John’s launched a limited-time promotion, “Skies to Pies,” offering affected Spirit loyalty members a free large one-topping pizza (and new membership in their own loyalty program).

Papa John’s called it a “soft landing” during a stressful moment, with the tagline “when travel plans fall apart, pizza plans shouldn’t.”

That’s the spirit!

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