🪦 RIP AOL Dial-Up. (Yeah, it’s still a thing. For now).

🏆 (We’re thrilled to announce that) LinkedIn gets new achievement animations.

😬 Is Instagram’s new Rosalía font giving Papyrus energy?

🚗 Ford forsakes the famous Henry Ford assembly line. Here’s why.

🌪️ Why Columbia leaned into Mother Nature danger to reintroduce the brand.

🤝 Loyalty programs with active communities appeal to Gen Z, study finds.

📸 Manscaped CMO shares strategy behind the “Send Face Pics Instead” campaign.

New research from Snapchat, WPP Media, and Lumen Research confirms that true attention (eyes genuinely focused on an ad) is one of the most powerful predictors of business growth, especially among Gen Z.

Key findings:

• Attention drives results. Just a 5% lift in attention can double brand perception.
• Superior to legacy metrics. Attention is 8X better than View-Through Rate at predicting brand recall.
• Quality over quantity. Sustained attention (>3s) fosters deeper brand connections, but gains plateau after 9s.
• Snapchat’s edge. 2X more attention vs. traditional platforms, with AR Lenses delivering >2X effectiveness and 3X efficiency in voluntary engagement.
• Media mix boost. Adding Snapchat can increase Gen Z attention by up to 22%.

Plus, the “Attention Playbook” distilled from the study suggests three winning rules:

1. Meet Gen Z where they’re most engaged.
2. Pair video with AR for maximum impact.
3. Use authentic, native-style content with strong branding and engaging audio.

Take a closer look at the data from Snapchat for Business.

A Chrome extension that lets you respond to an email with a thumbs-up emoji.

Not much else to say except… 👍.

We know you’re sick of hearing about inflation, but…

Airheads is reviving their early 2000s “head inflation ads” with four new social videos in collaboration with Highdive and director Harold Einstein.

The updated creative leans into the irreverent visual gag that made Airheads famous with millennials: heads literally inflating after a bite.

“People never forgot the head inflation ads,” says Highdive co-founder Chad Broude. “That recall is gold for a brand.”

Band-Aid, 1954