Be in the Know
- How Boeing Neglected The Golden Rule Of Email, And What To Do Instead
- With Google’s Old Guard Gone, CEO Sundar Pichai Has A Chance To Reset Culture
- GM is giving Hummer a second life as an electric pickup
- America’s new favorite restaurants are Wawa, Sheetz, and 7-Eleven
A Simple To-Do Content Audit with 6 Questions
When’s the last time you did a content audit? Can’t blame ya if it’s been a while. It’s not exactly a walk in the park. But it’s a necessary evil, folks.
Content audits bring health to your brand, online visibility, and overall business. And Content Marketing Institute wants to make it a tad easier for you to conduct one.
Let’s get started.👇
Before jumping into asking the right questions, CMI wants you to get into the right mindset. Get in the minds of your audience with profile reviews or whatever is needed to have a fresh understanding of your audience. Now the questions:
1. Is the content still relevant?
Blogs get tired too. Update stats, data points, or time-sensitive references to give blogs its much-needed beauty sleep. Also, check on outsourced links to see if it still provides value. Do this at least once a year.
2. How many people visit the post?
The data never lies. Use Google Analytics to check in on the following metrics: avg organic search traffic per month, avg overall traffic per month, bounce rate, and avg time on page. Keep your audience and goals in mind when you review the data.
3. What engagement is the post receiving?
Your social media accounts can give great clues to content health. Not just likes but pay attention to shares and quality of comments.
Three more q’s to review. You know what to do to get more!
Hiding behind the curtain
My fear of putting myself and my ideas out there for public consumption dates back to junior high. I would respectfully inform my 8th grade English teacher that I would be passing on the oral report because of my fear of passing out. Anyone out there feel me?
I created a workaround that I’ve utilized most of my life. Befriend the extraverted to get the party started. Hire someone that loves the limelight for pitching new business.
It’s taken me 30 years to figure something out with the help of my wise and wonderful Integral Coach. I have become a trusted advisor to many, and it’s time to show up.
With that, I’ll be using this space once a week to share behind-the-scenes insights, observations, and, yes, my ideas on a number of items related to running Carney and The Daily Carnage brand.
I’d also love to hear from you. Lmk if there’s anything that you’re curious about regarding agency life, The Daily Carnage, or if you’d like to know who is most likely to bring pastries on Monday morning (rob@carney.co).
Bring it. And the pastries.
– Rob Carney
Next week: Vulnerability is so…
One Minute With…
Today’s tool is definitely an intriguing one and brought to us by none other than Google.
One Minute With is just what it sounds like one-minute features with marketing leaders. They’re sharing mantras, career inspirations, thoughts about the future, and more. We’re excited to dive into these insights!
Watch
Quiet, Beauty, Space – It’s all we need.
In the hustle and bustle of our ever-connected modern society, it’s easy to become disconnected from the world itself.
In this ad spot, the United Kingdon for National Trust for Historic Preservation enchants us with the fervor of tranquility as it is juxtaposed by the chaos and noise that we face in the working world. In short, we just wanna go camping!
“I often think that the night is more alive and more richly colored than the day.”
Vincent Van Gogh
