Be in The Know
👀 Watch: The latest episode of The Daily Carnage Show covers the Duolingo social team’s questionable response to the “AI first” backlash (18 min).
💄 How Jools Lebron’s “very demure” viral catchphrase turned into a business model.
📢 Reddit releases dynamic ads to all advertisers.
🌈 Grindr aims to improve brand perception with new social series.
💸 Adobe hikes Creative Cloud prices with a rebrand no one asked for.
What is Clipping?
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Clipping—sharing short video segments from long-form content like podcasts, livestreams, or YouTube videos—started as a growth hack among creators. Now, it’s a favorite tactic of enterprise-level brands and advertisers, too.
Clippers, often creators or social media operators, get paid to post brand-shared content in exchange for views — typically $1 to $5 per 1,000 views. Most campaigns have a cap, creating a bounty-style model. Platforms like Whop have formalized this once-underground practice, attracting companies with billions in market cap and creators making tens of thousands of dollars per month.
So why the buzz?
- Low production cost – Leverages existing content instead of creating new ads.
- Fast reach – Posts go live across TikTok, Instagram, YouTube Shorts, and X quickly.
- Native appeal – Feels organic, tapping into creator-audience trust.
- Scalable – Works for both niche creators and large IP holders.
Despite the hype, clipping carries legal gray areas, especially around FTC disclosure rules. Many clips aren’t clearly labeled as ads, which could spell risk for platforms and brands alike.
Check out Digiday to learn more about clipping.
OpusClip Thumbnail
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YouTube thumbnails are a fine art movement that will be studied one day.
Until then, we gotta make them.
Go to OpusClip Thumbnail, drop your video link, and get three AI-generated, high-performing thumbnail options to choose from.
It’s free, and it works.
Campaign
Goated
CeraVe has a brand new mascot. TBH, we’re kind of sad to report that it’s not Michael Cera.
Meet “Sarah V.,” the goat character inspired by social users who call the brand the “G.O.A.T.” of skincare.
Created by Ogilvy PR New York, Miss Sarah V. stars in short skits alongside influencers like Delaney Rowe and Keith Lee, interrupting their content with deadpan charm and a bottle of moisturizer.
It’s Gen-Z approved chaos inspired by organic fan commentary. Smooth.
