🚫 Meta-owned WhatsApp could be banned in Russia. Here’s why.

🗣️ Netflix admits to using AI in one of its shows.

🧠 X’s future may not include a CEO at all.

🤖 Over half of ad buyers are using generative AI for video creation.

🔥 Here are all the best reenactments of the Coldplay ‘kiss cam’ incident.

LinkedIn’s new report, “The Art & Science of Video Storytelling,” analyzed over 13,000 video ads to illuminate 5 essential principles behind good B2B video strategy.

The report found that 73% of video completions and 49% of video engagement on LinkedIn are attributable to creative decisions, which means you can replicate success.

Here’s how:

1. Cultural Coding: Taps into workplace culture, memes, and timely events to make content relatable, boosting engagement by up to 111% for ads using meme formats.
2. Human Touch: Centers on real people and authentic stories, with a 78% increase in engagement for videos featuring authentic emotional expressions.
3. Expert Takes: Focuses on credible specialists in conversational settings, driving up to 53% more engagement, especially from executive experts.
4. Attention Hacking: Uses bold visuals, dynamic text, and unexpected aesthetics to capture attention in crowded feeds, increasing engagement by 15% for videos with bold colors and 18% for those with graphics emphasizing key points.
5. Inspiring Imagination: Elevates content beyond features through cinematic storytelling, sparking memory and ambition, and leading to engagement uplifts of 67% for emotionally resonant brand films.

Craft is a flexible personal workspace and hub for capturing notes, organizing research, managing tasks, and developing your ideas.

It prioritizes a native, fast, and offline-first experience. There’s also on-device AI to refine text and extract insights, Markdown support, and Apple Pencil integration.

Choose from 100+ premade styles and personalized formatting, publish your notes to share and collab. Download it for free.

Sprite just dropped “Hurts Real Good” to position itself as the choice chaser for all things hot.

If Millennials love the aesthetic of avocado toast, Gen Z-ers love the thrill of spicy food.

So, Sprite is partnering with Buldak Noodles, Takis, McDonald’s, and K-Pop sensation Karina to turn up the heat.

There’s also a TikTok game, late-night activations, and support across OOH, DOOH, and social.