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🌎 Watch: The latest episode of The Daily Carnage Show breaks down the infamous rebrand of the Chilean Sea Bass (10 min).

📰 The New York Times inks deal with Amazon to license content for AI training.

🤖 Gemini autogenerates summaries for long Gmail threads.

📍 You can use Promoted Pins in Demand Gen campaigns to boost Maps visibility.

🔍 Users can now use Google Lens to search what they see in YouTube Shorts.

🏀 How Dick’s is outplaying Nike… and everyone else.

📊 Prime Video quietly rolls out show-level ad reporting.

📚 Pizza Hut brings “Book It” reading program into the digital age.

🍫 How Tony’s Chocolonely made friends in American candy aisles.

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When done right, audience research reveals exactly what your readers want to learn, solve, or understand, making content ideation a whole lot easier and more effective.

Here’s how to use raw audience insights for winning content ideas.

1. Find your content triggers. Look for signals in your research that reveal questions, pain points, or content gaps:

• Questions they’re asking: Customer service chats, social comments, Google’s “People Also Ask”
• Frustrations they express: Reviews, Reddit threads, support tickets
• How they talk: Use their language in your headlines and copy
• What they consume: See what they read, share, and engage with

2. Apply content frameworks. Each insight can turn into multiple pieces using tested formats:

• Problem → Solution: Tackle their biggest headaches
• Misconception → Reality: Bust myths and shift perspective
• How-to: Offer step-by-step guidance
• Comparison: Help them choose between options
• Trends and analysis: Provide clarity on what’s changing (and what to do)

3. Validate before you create. Test content ideas before diving in:

• Social posts for quick feedback
• Keyword tools for demand
• Surveys or community polls for relevance

4. Plan, schedule, repurpose. Once validated, match ideas to the right formats (video, blog, social), build content clusters, and repurpose across channels.

Check out SparkToro for more.

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Last time Sydney Sweeney worked with Dr. Squatch, fans joked (?) that they’d buy her bathwater.

Well, it’s time to pay up.

Dr. Squatch has made Sydney’s Bathwater Bliss: a limited-edition soap made with her actual bath water, plus sand and pine bark extract.

“There’s no playbook for turning Sydney Sweeney’s actual bath water into a bar of soap, but that’s exactly why we did it,” Dr. Squatch’s SVP of global marketing told the NYT.

As for Sydney herself, she calls the obsession “weird in the best way.”