Be in The Know
🌀 Merry Glitchmas. Meta’s ad platform is going haywire again.
💸 Times are tough. Brands are playing it safe this Cyber Monday.
👤 Facebook will now let you use a nickname in Groups.
🚫 Amazon quietly blocks more of OpenAI’s ChatGPT web crawlers from accessing its site.
🎛️ A marketer’s guide to CES 2026, the world’s largest tech show.
🧪 How Manscaped maintains a culture of experimentation.
🌮 Venmo and Taco Bell drop a limited-edition designer taco holder.
What Makes Good Search Queries
A good search query tells search engines exactly what someone wants, why they want it, and how urgently they need it.
And as SEO shifts toward conversational queries, AI overviews, and intent-driven SERPs, the quality of that signal matters more than ever.
Instead of “Coffee,” we want “Best light roast coffee for cold brew under $20.”
Great queries consistently share three traits:
- Clarity: The query reveals the user’s purpose without guesswork.
- Specificity: It narrows the topic and removes ambiguity.
- Natural language: It sounds like something a real person would say out loud.
When you target queries like this, you’re able to discover meaningful long-tail keywords, match content to user intent, build authority within a niche, and reduce bounce rates because readers find exactly what they came for.
If your query reflects how people truly search (messy, conversational, and full of context), you’re already optimizing for both human behavior and modern search systems.
Check out Clearscope for more.
Smash or Pass
‘Tis the season. Branded advent calendars…
HushLink
If you’re selling digital content, you can use HushLink in lieu of an unwieldy digital storefront or subscription platform.
Just upload your PDF/template/video/preset/guide, etc. Then, set your price and share the link on any platform.
You get paid instantly through Stripe, with daily payouts sent straight to your bank account.
You can password-protect content, offer pay-to-unlock files, and manage everything from one dashboard.
It’s Pixel, Actually

Nowadays, you have a pretty good shot at capturing passable movie-quality detail on a smartphone.
So, Google Pixel has reunited Love Actually stars Thomas Brodie-Sangster and Martine McCutcheon for a reimagining of iconic scenes through the Pixel 10’s cinematic Pro Res Zoom.
Ok, great. Now, bring back 2000s rom-coms for real.
Ads from the Past

Bally, 1975



