Do Ya Know?
THIS brand sponsored ABC's coverage of Apollo 8, America's first manned flight around the moon, in 1968.
Trending Stories
AI
đź’ OpenAI proposes policies for social safety.
🤖 Google says its AI-powered ads help some brands lift online sales by 80 percent.
SOCIAL
📅 Instagram allows creators to schedule Trial Reels.
💸 If marketers pulled ad spend from social, where would it even go?
🤔 It turns out that reposting feed posts to Instagram Stories doesn’t boost reach.
CAMPAIGNS
🔥 Bic introduces “Flick Your Bic” to a new generation.
🚀 Nutella makes the most of its unexpected airtime aboard Artemis II.
PLATFORMS
🤝 TikTok announces expanded partnership with HubSpot.
🎬 Netflix launches ad-free playground for kids.
🍎 Apple Maps’ ads shift focus to context and intent.
What We Learned
Tuesday: New research from SparkToro suggests that influence is distributed across a fragmented web of platforms where people spend their time before they ever search. This means that what looks like a “Google-driven” conversion is usually the result of earlier interactions across multiple channels. So, marketers risk overinvesting in BOFU channels and underinvesting in the environments where awareness and trust are actually built. Here’s what you should know.
Wednesday: TikTok users scroll quickly and expect constant variation, so even your high-performing ads have a short half-life as repetition sets in and things get stale. So, switch from campaign-based thinking to production-based thinking. Creative is must be continuously manufactured, tested, and iterated. Here’s a better operating model.
Thursday: Users routinely abandon a website’s built-in search in favor of external engines like Google, even when looking for content on the same site. This happens because most internal search systems still behave like rigid indexes, requiring exact keyword matches rather than understanding intent. This is a “syntax tax.” Improving findability—through better labeling, semantic relationships, and “fuzzy” matching—can dramatically improve outcomes without changing algorithms. Here’s what to know.
r/TheDailyCarnage
Weigh in on TheDailyCarnage subreddit:
- Smash or Pass: Your Email Service Provider: “What is your ESP and why do you love it? If you hate it, what keeps you on board?”
- Using LinkedIn’s Post Inspector to Reset Cached Meta Data and Images: “LinkedIn will sometimes stubbornly associate an out of date featured image with a URL from your website. Here’s a super simple fix.”
- Tracking Set Ups for Ads: “Who do you use to set up event conversions in Google/Meta and GA4 when you onboard a new client?”
Now Streaming
✨ Catch up on Season 2 of The Daily Carnage Show:
- Your Brain on AI (12:33)
- Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
- Ethics in the AI Era (18:33)
🎙️ Now streaming on Spotify, Amazon Music, and Apple Music.
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“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek
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Ads from The Past
VW, 1969
Did Ya Know?
Answer: Tang.
Astronaut John Glenn originally put the orange drink mix on the map after taking it on his first orbit around Earth in 1962.
