Be in The Know
🌲 Columbia Sportswear’s irreverent reboot embraces the chaos of the outdoors.
💡 Infographic: Instagram explains when to use each post type.
🏍️ Beyoncé Knowles-Carter and Levi’s tie together their yearlong partnership with final campaign.
🍔 McDonald’s unveils new adult Happy Meal with McDonaldland twist.
👻 Count Chocula, Boo Berry and Franken Berry are brought to life in celebration of The Jim Henson Company’s 70th anniversary.
🇸🇬 This chewing gum sidesteps Singapore’s ban on gum.
When Using AI Bots Repels Customers
A new study across five experiments and 71,000+ reviews reveals that people are up to 30% more likely to stop using a service if it’s delivered by AI or robots instead of a human… particularly in settings like hospitality, travel, or wellness where warmth, empathy, and enjoyment are key.
This lack of perceived warmth leads to:
- 23.7% lower intent to continue using the service.
- 29.8% drop when people seek fun and pleasure.
- 19.5% decrease in perceived warmth of AI vs humans.
Key takeaways from the data:
- Avoid AI-only service in warmth-driven contexts like hotels, spas, or restaurants.
- Blend AI + human support, using machines for low-touch tasks like check-out, etc.
- Make AI feel human with a casual tone, friendly punctuation, and warm interjections like “wow!”
- Efficiency-focused environments (like grocery checkout or airport security) are safer bets for AI-only rollouts.
Dig into the data at Science Says.
Q for You
ScreenFloat
ScreenFloat is a pro-grade Mac app that turns basic screenshots into a dynamic part of your workflow.
With “floating shots,” any capture stays visible above all windows, acting like a picture-in-picture tool for everything from reference material to drag-and-drop sharing.
You can capture, record, redact, crop, annotate, share, apply Apple Shortcuts, create GIFs, and store screenshots or video recordings. Plus, you can even extract text, barcodes, or faces.
Sponsorships
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Jackson for Vattenfall

Hey, you wanna hear Samuel L. Jackson exclaim “moth3rf*!#&ing wind farms” (twice) with a bag of seaweed snacks in his hand?
Yeah, you do. We got you.
Ads from the Past

Kellogg’s, 1982



