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🧵 Meta is expanding Marketing API support to include ads in Threads.

🥤 This viral Sprite hack hit so right, it became an official flavor.

🛠️ Microsoft recreates its birthplace with 70s-era garage fitted with modern tech.

🧅 The Onion launches America’s Finest Creative Agency (real).

🔥 Pepsi crashes barbecues to rid them of Coke in latest stunt.

👗 Gen Z is turning to ChatGPT for outfit advice.

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As AI-driven tools like ChatGPT become go-to sources for information, the objective becomes being seen, cited, and surfaced in large language model (LLM) outputs.

if OpenAI can’t see your content, it can’t cite or include it in responses. In the LLM era, clean structure, crawlability, and SSR are the new cornerstones of discoverability.

OpenAI operates multiple bots that each serve different purposes:

• GPTBot – Crawls content for model training
• OAI-SearchBot – Indexes content for real-time ChatGPT search
• ChatGPT-User – Fetches content during on-demand browsing or plug-in activity

Here’s a quick checklist to prepare your site for AI visibility:

✅ Allow crawling. Make sure your robots.txt file allows access to OpenAI bots.

✅ Use server-side rendering (SSR). OpenAI’s bots don’t run JavaScript. Content must be present in the raw HTML.

✅ Structure your content clearly. Use schema markup (preferably JSON-LD) for blog posts, product pages, FAQs, and more.

✅ Control indexing with meta tags. Use to prevent unwanted pages from being indexed or cited.

✅ Monitor crawls. Check server logs and tools like curl or wget to confirm your content is visible to bots.

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Okay, so you’re ready to start monitoring your brand visibility across genAI platforms.

Finseo.ai tracks daily AI prompts and responses to flag mentions of your brand, competitors, or key terms, offering some insight into where and how often you appear.

Plus, Finseo streamlines keyword research using AI clustering; supports content creation with AI-generated articles, images, and charts; and optimizes SEO performance through audits.

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Since 2021, Theraflu has advocated that rest during illness should be a right, not a privilege.

Led by brand director Yasmin Gonzales M., the “Right to Rest & Recover” campaign has combined financial support, policy advocacy, and cultural storytelling to address a systemic gap: nearly 27 million U.S. workers lack paid sick time.

What began as a modest $150,000 fund to cover unpaid sick days has grown into a nearly $1 million initiative. Theraflu has partnered with advocacy organizations like A Better Balance and influential voices like Reshma Saujani to amplify the call for change, especially on behalf of working mothers and caregivers.

The campaign also uses creative content—like the “Sick Talk” video series and Spanish-language outreach with journalist Mariana Atencio—to spark conversation and reduce stigma around taking sick leave.