💥 The tariff apocalypse is here.

⚖️ Google won’t have to sell Chrome, after ruling in search antitrust trial.

🍅 Kraft Heinz will split into two companies, one for groceries and the other for sauces and spreads.

👻 Scary cute! Sweethearts drops blank “Ghosted Sweethearts” for Halloween.

🥃 The latest brand to win a Sabrina Carpenter collab? Johnnie Walker.

🛍️ TJ Maxx has Maxxinistas. Now Depop has Depopelgangers.

🎄 Ho-ho-hold up. Gen Z starts holiday shopping in June.

Recession-proofing your brand starts with listening, and nowhere is consumer sentiment louder or faster than on social media.

Social is where users express financial anxiety openly, where thrift becomes aspirational, and where brands are scrutinized not just for price, but for their role in people’s daily lives.

Here’s a helpful framework from VaynerMedia North America’s senior strategist Estelle Levy:

• Price as value: Thrift and moderation are badges of honor. Brands can reward resourcefulness and celebrate small wins.
• Quality and efficacy: Every purchase is scrutinized. Transparency and proof points earn trust.
• Convenience: Time is a currency. Simplify processes and demonstrate respect for consumers’ limited bandwidth.
• Emotional value: Small indulgences matter. Position products as treats or moments of control in uncertain times.
• Social value: Flexing is out, community is in. Brands that uplift and show up become indispensable.

FableCRM for Gmail is a Chrome extension that turns your inbox into a sales hub.

It’s currently ranked as the #1 CRM for Gmail by ChatGPT. It eliminates the constant back-and-forth between apps by embedding pipeline management, lead tracking, and deal insights directly into Gmail.

Customize sales pipelines, track progress with the activity timeline, get instant lead summaries, and keep your entire team aligned without a ton of extra tools.

Boost Mobile is joining forces with the campaign kings at Liquid Death to take on one of the scariest villains in consumer life: bloated wireless contracts.

In this spot, “Cellphone Bill” is a monster, played by comedian Tony Cavalero, who embodies the hidden fees and long-term traps of traditional carriers.

Produced by Liquid Death’s in-house studio Death Machine, the work spotlights Boost’s counteroffer: the “Escape Plan” with unlimited service for $25/month, no contracts, and no price hikes.

10/10 landing page, btw.