Do Ya Know?
Top Posts of The Week
- LinkedIn is adding new visual display elements to make your profile more appealing.
- Is there finally an AI chatbot tailored specifically to marketers?
- TikTok Ban? Here is what we know about government efforts to ban the app.
- An indigenous advocacy group has acquired the rights to that famously insensitive anti-pollution from 1971 and will finally take it off the air.
What We Learned
Monday: Google recently provided more insight into SEO link best practices, which are generally aligned with what we know about good HTML.
Tuesday: Reaching new customers at a cost that doesn’t deplete your marketing budget is essential for growth. Check out Twilio Segment’s guide and templates for cost-effective customer acquisition.
Wednesday: Target your customers—or your soon-to-be customers—wherever they are in the world using location-based marketing methods, like geofencing, geotargeting, and geoconquesting.
Thursday: Start tracking the source of your business calls to optimize your marketing efforts, understand trends in customer behavior, and identify opportunities to improve your sales.
Join The Conversation
Marlana asked, “What is your favorite camera and mic setup?”
Teresa asked, “Annotations in GA4: favorite plug-ins, tutorials, tips?”
Ashley posted, “Looking for tools to monitor hashtags on Instagram for an upcoming event.”
Jessica shared, “I have to commend the marketing team at our local humane society. How funny is this one?!”
#nofilter
Let’s talk about that viral filter on TikTok.
Bold Glamour, a next-level filter effect created by TikTok, is assumed to use machine-learning technology (such as Generative Adversarial Networks) to pull off its convincing transformation.
The filter represents a dramatic shift in our relationship to face filters… and perhaps reality itself. It doesn’t distort when obstructed like a traditional 3D filter overlay, which tracks to your face. Instead, the filter processes your camera image, comparing and combining your face with a dataset of images as fast as a video framerate.
This isn’t new tech, but it has put deep-fake level capability in the hands of average mobile-phone users on a platform made up largely of adolescents and young adults who are most at risk for body dysmorphia.
Team Carney played around with Bold Glamour (we’ll spare you screenshots). Our take? It’s definitely a lot of fun. But for all it adds to your features, it seems to reduce you, too, deadening the eyes.
You’re left with a lingering uncanny feeling which—like the tech behind these filters—is probably here to stay.
Green Giant
Ingredients
- 4 sugar snap pea pods
- 8 tarragon leaves
- 3/4 ounce simple syrup
- 2 ounces Hayman’s Old Tom gin
- 1/2 ounce dry vermouth
- 3/4 ounce lemon juice, freshly squeezed
Steps
- In a shaker, muddle 2 pea pods, tarragon leaves, and simple syrup.
- Add the Old Tom gin, dry vermouth and lemon juice with ice, and shake until well-chilled.
- Fine-strain into a chilled rocks glass filled with crushed ice.
- Garnish with 2 sugar snap pea pods.
Did Ya Know?
Answer: Playful.
You can set Bing’s AI Chatbot to creative, which will return “original and imaginative” responses; precise, meant to yield accurate and relevant results; or balanced, a combination of the two. There’s no playful mode but, if the last few weeks have been any indication, AI chatbots can be unpredictably cheeky.
