📲 Instagram launches re-posts, Friend Map, and Friends tab.

💔 Claire’s, failing to resonate with Gen Zalpha, files for bankruptcy again.

🤖 AI in Search is driving more queries and higher quality clicks, says Google VP.

🛠️ The Google Business Profiles Posts creation tool gets a refresh.

💸 What’s a creator worth? It depends who’s asking.

🌯 Cava looks to cash in on Labubu summer.

Google’s AI Max for Search is officially rolling out.

It’s not a replacement for traditional Search campaigns so much as an expansion tool designed to enhance performance.

Think of AI Max as a fusion of Performance Max and Dynamic Search Ads, aimed at increasing your reach while still giving you plenty of control.

Here’s a breakdown of key AI Max features:

• Search term matching: Uses Broad match + keywordless matching based on landing pages, assets, and existing keywords.
• Text customization: Google generates copy from existing content and AI.
• Final URL expansion: Google can choose a more relevant landing page than you selected.
• Location of interest targeting: More granular targeting at the ad group level.
• Updated reporting: Clearer tracking of what’s driven by AI Max.

When to skip AI Max:

• If your website is weak or not up to date.
• If you’re in a regulation-heavy industry.
• If you don’t have enough conversion volume (aim for 30–50/month).
• If lead quality is your top concern.

Head to Wordstream for more on AI Max for Search.

Low reply rates, inconsistent pipelines, and manual BS make booking sales calls on LinkedIn hard to scale.

Flow’s new AI-powered co-pilot, Agent Maya, finds decision-makers on LinkedIn and sends personalized messages, guiding convos toward a call.

Apply advanced filters to find your ideal buyers, automate outreach with Agent Maya’s message sequencing, and track everything and sync it to your CRM.

Plus, you only pay when it works.

As tariffs hit, Domino’s is the latest chain to take on the inflated fast food kings.

In new spots featuring real kids at a trampoline park, Domino’s demonstrates how many servings of pizza you can get for $6.99—the price of one singular burger at your average drive-thru.

It’s a compelling argument for subsisting on pizza.