📱 Report: TikTok to be controlled by investor consortium in pending deal.

🎙️ YouTube caters to brands and podcasters by making its ads more flexible.

🍦 Jerry quits Ben & Jerry’s, says Unilever “silenced” brand’s activism.

👾 Reddit adds 6-Second video view optimization for advertisers.

🍕 Doritos celebrates Stranger Things with a 1980s icon: Pizza.

🥜 Smuckers and Jif have cooked up a J&PB.

A new report, “How People Use ChatGPT,” has revealed that around 10% of the global adult population are using ChatGPT weekly, with more than 2.5 billion daily messages exchanged.

Usage has grown rapidly across demographics, with particularly strong growth in younger users and in low- to middle-income countries.

Some insights to know:

• Non-work usage now makes up over 70% of all messages, outpacing work-related tasks. Still, professionals with higher education use ChatGPT more for job-related purposes.
• Nearly 80% of conversations fall into three categories—Practical Guidance, Seeking Information, and Writing. Writing dominates work contexts, especially editing and rewriting text.
• Messages break down into Asking (49%), Doing (40%), and Expressing (11%). At work, Doing (especially writing) is more common, while Asking is linked to decision support in knowledge jobs.
• Despite hype, only 4.2% of messages involve coding, and less than 2% involve companionship or emotional support.
• Early users skewed male, but the gender gap has nearly disappeared. Under-26s account for about half of all usage.
• Most work-related use falls into documenting information, problem-solving, decision-making, and creative thinking—skills central to many white-collar jobs.
• User-rated interaction quality is improving; “Asking” messages in particular are rated more highly than “Doing.”

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We’re still loving the Dunkin’ Affleck multiverse. Hbu?

The brand is expanding the cast, adding Jen Affleck (“Secret Lives of Mormon Wives”) to promote its $6 meal deal.

In the spot, Jen surprises customers by picking up the “Affleck” order, joking she’s “twice the personality at half the price” compared to cousin Ben.

Yes, Ben makes an appearance, too.