🎤 Zara Larsson on fame, fandom and the culture around pop music.

📉 B2B firms are prioritising short-term sales over brand building.

🎮 Xbox is changing how it handles Activision Blizzard games.

💻 PC prices could finally drop in 2027.

🏋️ Planet Fitness hired Josh Peck to prove it owns the gym.

🕵️ The passport courier industry is deceiving consumers.

🎶 Gap is getting into the boy-band business with a new “fashiontainment” strategy.

Remember when every piece of content had one job: get the click?

That playbook is getting harder to rely on. AI search answers more questions without sending people to a website, while social platforms often favor content that keeps users on the platform. That makes zero-click marketing less about driving an immediate visit and more about delivering enough value that people remember who gave it to them. Semrush defines zero-click marketing as content that provides standalone value without requiring users to click somewhere else.

Try building content that:

• Answers the question completely instead of saving the useful part for the CTA.
• Gives each platform a reason to exist rather than reposting the same link everywhere.
• Focuses on the topics, questions, and problems your audience already cares about.
• Removes the CTA and link as a test: does the content still stand on its own?
• Measures branded search, engagement, AI visibility, and direct audience feedback alongside clicks.
• Treats social posts, newsletters, and other “non-click” channels as places to build familiarity and trust.

A click is easy to count. Being useful enough to be remembered is harder — and may be the more important job.

Head to Semrush for more.

Staring at a blank content calendar? Portent has a tool for that.

Its Content Idea Generator turns a topic into a list of potential headlines, pulling from different content and headline-writing techniques. Some are clever, some are weird, and some might actually get you unstuck.

The site also has tools for previewing SERPs, checking on-page SEO, finding your brand’s tone of voice, and calculating what a click is worth. A nice little toolbox for marketers who’d rather spend time solving problems than staring at a blinking cursor.

Don’t miss the latest episode of The Daily Carnage Show where we break down how Reddit has evolved from an internet forum into an increasingly important part of the search ecosystem.

Today, Reddit threads appear in Google results, product researchers are actively adding “Reddit” to their searches, and AI platforms are pulling Reddit conversations into their answers.

So what does that mean for marketers?

In this episode of The Daily Carnage Show, Shannon breaks down Reddit’s emerging role in SEO and AI visibility — and why your brand’s most influential search content may be content you don’t own or control.

🎙️ Plus, catch up on Season 2:

• The Creator Economy Rules Gaming (43:53)
• Dark Patterns Are Becoming a Legal Problem for Meta (12:06)
• Dissecting the Brand Apology (11:35)
• Instagram’s Controversial New Logo (10:34)
• Google Image Search is… Pinterest? (9:26)
• Sony & The Death of Physical Media (8:57)
• Brand vs. Planet: The Marketer’s AI Footprint (12:14)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Transgressive OOH (18:45)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?

Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.

Bring your questions. We’ll bring our experience.

Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.

No pitches. No obligations. No sales deck. Seriously.

Just a free 30-minute conversation with the team behind The Daily Carnage.

👉 Reserve your Office Hours session now.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

Gap and A.P.C. are taking a detour through Paris for their latest collaboration.

Their new short film follows two strangers wandering through Montmartre, with the story unfolding like a little slice of ’60s French New Wave cinema.

There’s a bit of romance, a bit of New York, a lot of Paris, and plenty of time spent getting somewhere the long way around.

Basically, the journey gets more attention than the destination.

Odorono, 1900