Be in The Know
💊 Boots is giving its brand a bold new direction with “Give it Some Boots.”
🤖 Autodesk’s CMO is putting people ahead of AI.
🥤Publicis really didn’t have to choose between Coke and Pepsi.
🐪 GEICO brings back its “Hump Day” camel for the NFL kickoff.
🏈 Caesars gives an NFL legend a “looksmaxxing” makeover.
🧪 A man says he used ChatGPT to design a schizophrenia drug in his garage.
📱 Apple just unveiled its first foldable iPhone — and it starts at $1,999.
Look Beyond The Conversion
For fintech marketers, getting someone to sign up is only the beginning.
An application, account opening, or card activation can tell you that someone converted, but it doesn’t tell you whether that customer actually became valuable. As fintech companies mature, marketers need to look further down the customer journey and understand what happens after that first action.
So what should marketers be measuring?
- Activation: Track whether new customers actually start using the product.
- Retention: Look at which acquisition sources bring in customers who stick around.
- Lifetime value: Connect acquisition costs to the revenue a customer is expected to generate over time.
- Product usage: Bring CRM and product data into your marketing measurement.
- Customer stages: Build campaigns around what customers need after acquisition, not just what gets them through the door.
A conversion is a starting point, not the finish line. The better question isn’t just “Did they sign up?” It’s “What happened next?”
Head to Carney for the full scoop.
Smash or Pass
Did the WNBA Finals nail the new look? 🏀
Stop rebuilding the same client report every month
DashThis is a marketing reporting and dashboard platform that helps marketing agencies and in-house teams turn 30+ connected data sources into automated, client-ready, white-labeled dashboards.
Connect GA4, Google Ads, Meta, LinkedIn, TikTok, Ahrefs and the rest of your stack, plus CSV for anything custom. Start from a preset template or build your own layout with drag-and-drop widgets. Set the refresh schedule once and reports update themselves, then land in your client’s inbox on the day you picked. Your logo, your colors, your domain. Unlimited users on every plan, so the whole team gets access without a seat math conversation.
Built-in AI Insights reads each dashboard and writes up the summary, the wins, the opportunities and the issues, so you walk into the client call with the story already drafted.
New: the DashThis MCP connector
The MCP connector brings your dashboard data into the AI assistant you already use, Claude or ChatGPT. Connect DashThis in your assistant, authorize, and you’re set in about a minute.
Ask “why did leads drop for Client X last month” and get an answer grounded in your real reporting data with full historical context, not a plausible-sounding guess. Query your entire client portfolio in one question. Data stays isolated per client, so nothing bleeds across accounts.
It’s open to every DashThis customer and to free trial users with at least one dashboard built.
Plans start at $44/month. The 14-day free trial gives you 10 dashboards, no credit card.
Now Streaming
Don’t miss the latest episode of The Daily Carnage Show to learn more about the essential elements of a brand apology.
It’s a lot more than just a statement designed to respond to audience reaction, soothe the situation, and calm the backlash. The best brand apologies acknowledge what went wrong, provide specifics on how the internal process broke down, and detail the corrective actions the brand is currently taking to address it.
Let’s dissect some recent brand apologies from Neutrogena, Target, Good Good Golf, and Callaway to understand what worked and what backfired.
🎙️ Plus, catch up on Season 2:
- Instagram’s Controversial New Logo (10:34)
- Google Image Search is… Pinterest? (9:26)
- Sony & The Death of Physical Media (8:57)
- Brand vs. Planet: The Marketer’s AI Footprint (12:14)
- Silent Spring: Is Rainbox Capitalism Dead? (11:41)
- The Future of Google Search (9:56)
- GLP-1s are Disrupting Every Sector (9:56)
- Transgressive OOH (18:45)
- Your Brain on AI (12:33)
- Ethics in the AI Era (18:33)
🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.
The World Is Waiting for You
What if an all-inclusive resort could literally bring you back to life?
Klinger Viajes takes that idea to the extreme in its latest campaign. A man is lying in a hospital bed when his heart monitor flatlines — until a doctor starts listing everything waiting for him at an all-inclusive resort.
Pool. Food. Drinks. Relaxation. Suddenly, his heartbeat is back.
And honestly, who wouldn’t come back for that?
Ads from the Past
Barbie Cereal, 1989
