👀 TikTok’s US tenure begins with errors and uncertainty.

📈 And UpScrolled sees surge in downloads following TikTok’s US takeover.

🧪 Google launches Experiment Center for improving campaign performance.

🤖 eBay blocks third-party AI agents.

📌 Pinterest adds a new Media Planner tool in Ads Manager.

🔥 What brand marketers can learn from Heated Rivalry.

🤯 LEGO x Crocs = Lego Brick Clogs.

So, you may have noticed… Google’s AI Overviews can get it wrong sometimes.

Egregious errors and minor mistakes have the potential to mislead users and misrepresent brands, which means marketers have a new reputation risk on our plates.

AI Overviews synthesize answers from across the web, but they don’t consistently represent context, nuance, or brand intent. Because they prioritize terseness and pattern matching over verification, they can strip out crucial detail and turn opinions or forum comments into de facto facts. Zoinks.

But users increasingly trust and act on whatever the AI summarizes first, often without clicking further.

Not to mention the impact on traffic and visibility. Brands featured in AI Overviews often see reduced CTR on their own sites because searchers get answers without visiting them.

What’s a brand to do?

• Audit your AI footprint. Regularly search branded and category queries and document how AI Overviews describe you. Treat this like reputation monitoring, not keyword tracking.
• Clarify facts everywhere. Publish simple, explicit statements on your site (FAQs, About pages, explainers) that clearly define what your brand does and doesn’t do. Ambiguity is AI bait.
• Strengthen authoritative signals. Use structured data, expert bylines, original research, and citations. AI Overviews favor content that looks definitive.
• Control third-party narratives. Review how forums, reviews, and comparison sites talk about you. AI often pulls from these, even when brands ignore them.
• Optimize for summaries, not just clicks. Write content assuming it may be excerpted or paraphrased by AI. Clarity beats cleverness.

Check out the insight from Search Engine Land for more.

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Dollar Shave Club’s big-game campaign got nixed by NBCUniversal for including profanity.

So now the brand is running it on CTV, social, and targeted digital instead.

The “Bullshit Meter” campaign pokes fun at legacy razor brands by literally measuring BS in their claims with a quirky handheld device.

Sometimes it’s best not to water down your brand for broadcast.

Bell’s Asbestos & Engineering, 1930s