Be in The Know
💡 Catch up on Google Marketing Live 2025.
🔥 The Miller Lite x Kingsford Beercoal is back.
🎥 Video is making podcasts a premium buy for advertisers.
👖 Levi Strauss to sell Dockers brand for up to $391 million.
🍦 Magnum Ice Cream partners with Charlie XCX at Cannes pop-up.
👎 Tesla’s Cybertruck is officially a flop.
What We Can Learn From the HBO Max Re-Rebrand
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Warner Bros. Discovery’s decision to bring back the HBO name after stripping it from its streaming service in favor of the simplified “Max” is a rare reversal.
After the initial rebrand, brand equity was diluted, consumer recognition dropped, and the share price tumbled 15% this year.
Here are four lessons for navigating rebrands:
- Avoid spin. Be transparent about what went wrong. Customers respect honesty over marketing gloss.
- Anchor to authenticity. Reversals should align with brand values, not just aesthetics.
- Test and retest. Pilot changes before committing. Symbolism without substance won’t stick.
- Tune into doubt. Suppressing internal hesitation or external feedback invites blind spots… and bad bets.
Read the full insight from Inc.
Q for You
What’s your podcast preference?
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