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The Daily Carnage

may 22, 2025

Debranded ⏪

Lessons from HBO Max.

Be in The Know

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💡 Catch up on Google Marketing Live 2025.

🔥 The Miller Lite x Kingsford Beercoal is back.

🎥 Video is making podcasts a premium buy for advertisers.

👖 Levi Strauss to sell Dockers brand for up to $391 million.

🍦 Magnum Ice Cream partners with Charlie XCX at Cannes pop-up.

👎 Tesla’s Cybertruck is officially a flop.

What We Can Learn From the HBO Max Re-Rebrand

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Warner Bros. Discovery’s decision to bring back the HBO name after stripping it from its streaming service in favor of the simplified “Max” is a rare reversal.

After the initial rebrand, brand equity was diluted, consumer recognition dropped, and the share price tumbled 15% this year.

Here are four lessons for navigating rebrands:

  1. Avoid spin. Be transparent about what went wrong. Customers respect honesty over marketing gloss.
  2. Anchor to authenticity. Reversals should align with brand values, not just aesthetics.
  3. Test and retest. Pilot changes before committing. Symbolism without substance won’t stick.
  4. Tune into doubt. Suppressing internal hesitation or external feedback invites blind spots… and bad bets.

Read the full insight from Inc.

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Vegas’ Hottest New Social Club

Uno Social Club

Game nights are back on.

Uno is launching a new social club campaign this July at the Palms Casino Resort in Las Vegas.

The pop-up suite, decked out in Uno’s iconic color palette, will feature themed decor, tournament-style play, and exclusive variations like Uno Show ’Em No Mercy. Fans can win a stay by posting TikToks using a custom Uno Reverse Card filter.

This Vegas activation kicks off a nationwide series of Uno-themed pop-ups at bars and venues, complete with custom drinks, photo ops, and live events. Wild!

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Ads From the Past

Ads from the Past

Hi-C, 1980s

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