Be in The Know
If the U.S. is getting a new TikTok app, which version will the world use?
The EU is looking at ways to deal with cookie consent pop-up overload.
Snap’s offering incentives to boost uptake of its Sponsored Snaps.
YouTube will now let you hide annoying End Screens.
Miley Cyrus is the new face of Maybelline.
Chili’s brings back the viral mozzarella-stick costume.
OREO transforms crosswalks into shoppable cookies.
The Gilmore Girls boyfriends star in a new Panera campaign.
Small Biz, Big Spash
Everyone knows small biz is where the real creativity lives. You don’t need a huge marketing budget for a memorable promotion.
Nifty Nut House in Wichita, KS, turned a stash of off-season candy into a “dollar bin,” which moved product and delighted customers.
Cold Blooded & Bizarre in Charlotte, NC, celebrates its store birthday with circus performers, animals, and local food. It’s now a highly anticipated community event.
Lark Toys in Minnesota hosts “Happy Friday” kids’ performances, which grew so popular that the store expanded to accommodate the audience.
Koyoté in Salt Lake City connected personally with customers by explaining its authentic Japanese ramen on social, leading to wider recognition and a second location.
Chief Ice Cream ran a photo contest, generating engagement, community spirit, and free publicity.
Skein & Tipple’s limited-edition holiday cocktail creates annual excitement through scarcity and collectibility.
The takeaway? Try a small biz promotion like:
- Dollar bin or scratch-and-dent sales
- Store birthday or anniversary events
- Kids’ performance nights or family-focused activities
- Personal storytelling on social media
- Customer photo contests with prizes
- Limited-edition, collectible offerings
Q for You
Non-US marketers! Do you currently target U.S. TikTok users with ads?
Capalyze
Capalyze is the first AI agent designed for data collection, analysis, and report generation.
It gathers information from YouTube comments, Google Maps listings, Amazon products, Airbnb, Reddit, etc., and then transforms it into actionable insights.
It’s handy for sentiment analysis, trend identification, pricing strategies, or detailed product comparisons. “Report Mode” gives you dozens of visualizations and outputs.
Collect qualified leads, track top-performing posts, generate comment summaries, or build inspo boards fast. Free to start!
Classifieds
#️⃣ Are hashtags still useful, or are they dead? Planable has partnered with Jon-Stephen Stansel to settle the debate. Watch the free video and grab their platform-by-platform cheat sheet.
Celtic Kickoff
Jameson Irish Whiskey has declared itself the “Unofficial Whiskey for Football Fans” ahead of the first professional game in Dublin this Sunday.
There will be immersive activations in both Dublin and Minneapolis, from viewing parties and tailgates to exclusive merch and themed bites.
Fans in Dublin can score American football merch packs at Bow Street Distillery and limited-edition Jameson Football Flasks (a 750mL whiskey container shaped like a regulation football).
There’ll also be live entertainment, cocktails, and themed experiences in NYC and LA, plus an ESPN SportsCenter live commercial.
But if you somehow miss all of that, you can get 15% off Jameson on Uber Eats every Sunday through October.
Ads from the Past
Swanson, 1966
