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The Daily Carnage

april 13, 2026

LinkedIn’s Diminishing Returns

And other insights for 2026.

Be in The Know

🇬🇷 Greece to ban social media for young teens next year.

✏️ Instagram adds comment editing. But you only have 15 minutes.

⚠️ Google Ads has come under attack with phishing schemes.

💡 RIP Inbound. HubSpot rebrands its flagship conference.

📟 Svedka releases a Y2K flip phone for Gen Z.

🎡 Check out these roadside Coachella activations.

🤖 And here’s a simple guide to common AI terms.

LinkedIn Benchmarks for 2026

Value-rich, format-specific content wins on LinkedIn.

With an average engagement rate of 5.20% (up YOY), it’s getting more competitive, but also more rewarding for brands that get it right.

Audiences increasingly prefer content that teaches, informs, or provides actionable insights. Native document posts (like carousels) now lead with around 7% engagement, outperforming videos, images, and text.

That said, video views have declined by roughly 36% YOY, and follower growth is slowing, especially for larger accounts. So, visibility isn’t guaranteed.

A few key takeaways:

  • Educational, “saveable” content (documents, frameworks) drives the most engagement.
  • Native documents and multi-image posts outperform links and text.
  • Engagement is rising, but harder to earn. More creators mean more competition for attention.
  • Unlike other platforms, LinkedIn is not video-first.
  • Larger accounts face diminishing returns without stronger strategy.
  • Brands are posting more frequently, especially visual content.

Head to SocialInsider for more.

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The Daily Carnage Show

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✨ Don’t miss the latest episode of The Daily Carnage Show, Transgressive Out-of-Home Advertising (18:45).

Shannon gives a brief history of OOH—all the way from ancient murals to Mail Pouch Tobacco barns to augmented reality. Then, we deep dive into 12 examples of transgressive OOH in the 21st century that changed or challenged how we as a public move through space and time.

Catch up on Season 2:

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ROACHCOAT

ROACHCOAT

So, last May, a Boston Celtics reporter called the New York Knicks “cockroaches.”

The rivals met again on April 9, and to mark the moment, Uncommon Creative Studio made an absolute abomination.

ROACHCOAT is a transparent puffer jacket filled with live New York cockroaches.

With the tagline “You can’t kill what won’t quit,” the campaign reclaims the insult to mean relentless and unbreakable.

Sticks and stones, baby. We love a conceptual piece!

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Weigh in on The Daily Carnage Subreddit:

  • The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”
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Ads From the Past

Ads from The Past

Scrabble, 1982

Scrabble, 1982

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