Go back

The Daily Carnage

april 13, 2026

LinkedIn’s Diminishing Returns

And other insights for 2026.

Be in The Know

🇬🇷 Greece to ban social media for young teens next year.

✏️ Instagram adds comment editing. But you only have 15 minutes.

⚠️ Google Ads has come under attack with phishing schemes.

💡 RIP Inbound. HubSpot rebrands its flagship conference.

📟 Svedka releases a Y2K flip phone for Gen Z.

🎡 Check out these roadside Coachella activations.

🤖 And here’s a simple guide to common AI terms.

LinkedIn Benchmarks for 2026

Value-rich, format-specific content wins on LinkedIn.

With an average engagement rate of 5.20% (up YOY), it’s getting more competitive, but also more rewarding for brands that get it right.

Audiences increasingly prefer content that teaches, informs, or provides actionable insights. Native document posts (like carousels) now lead with around 7% engagement, outperforming videos, images, and text.

That said, video views have declined by roughly 36% YOY, and follower growth is slowing, especially for larger accounts. So, visibility isn’t guaranteed.

A few key takeaways:

  • Educational, “saveable” content (documents, frameworks) drives the most engagement.
  • Native documents and multi-image posts outperform links and text.
  • Engagement is rising, but harder to earn. More creators mean more competition for attention.
  • Unlike other platforms, LinkedIn is not video-first.
  • Larger accounts face diminishing returns without stronger strategy.
  • Brands are posting more frequently, especially visual content.

Head to SocialInsider for more.

Read moreSign up

Q for You

How has short-form video performed for you on LinkedIn?

Psst! You need to be a Daily Carnage subscriber to participate in this poll.

Enter your email below to subscribe or verify your existing subscription

Subscribe to The Daily Carnage

Get a daily curation of marketing news, insights, tools, and culture—delivered straight to your inbox.

Notion MCP

The Notion Model Context Protocol (MCP) turns Notion into a fully accessible, AI-readable workspace, acting as a bridge between AI assistants and your Notion pages.

ChatGPT or Cursor can then interact with your data in real time to read documents, generate reports, update tasks, or create structured content automatically.

You can generate product specs from research, compile reports across multiple pages, and even automate workflows like campaign planning and task management.

Try itSign up
The Daily Carnage Show

Now Streaming

The Daily Carnage Show: Ethics in the AI Era

✨ Catch up on Season 2 of The Daily Carnage Show:

🎙️ Now streaming on SpotifyAmazon Music, and Apple Music.

ROACHCOAT

ROACHCOAT

So, last May, a Boston Celtics reporter called the New York Knicks “cockroaches.”

The rivals met again on April 9, and to mark the moment, Uncommon Creative Studio made an absolute abomination.

ROACHCOAT is a transparent puffer jacket filled with live New York cockroaches.

With the tagline “You can’t kill what won’t quit,” the campaign reclaims the insult to mean relentless and unbreakable.

Sticks and stones, baby. We love a conceptual piece!

Check it outSign up

Sponsor The Daily Carnage

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Get in touchSign up
r/TheDailyCarnage

r/TheDailyCarnage

Weigh in on TheDailyCarnage Subreddit:

Join r/TheDailyCarnageSign up
Ads From the Past

Ads from The Past

Scrabble, 1982

Scrabble, 1982

Read more

Get the best daily marketing newsletter in your inbox